Discover the organic social media strategy framework that generates 1,500+ pieces of content per month across 6-8 platforms: without burning out or running out of ideas.
That One Time I acted like a little B**** | What I assess in my clients Marketing | Gramma Vibes
Saying the marketing space is saturated is the understatement of the year.
I was impressed to see myself playing victim to the saturated market bs I hear everywhere.
I preach authenticity and normally have zero issue finding mine in any space. Until this year. I’ll be honest, I was a little surprised to catch myself being a b**** about it.
That’s not my normal, so finding myself there was equal parts humbling and comical.
I’m big on showing all the way up. Going all in in life, love, and work. No half measures, no excuses.
So imagine my surprise when I realized I hadn’t touched a single thing on my website in over a year. And it showed.
I could give you 27 reasons why. But the truth? I was playing victim to the saturated market story I was telling myself and using it as a very convenient excuse to keep being a b****.
So I did something about it.
I overhauled my site. Updated my areas of expertise to fully reflect what I actually do now. Then I got to work creating content that genuinely matters to me, to my current clients, and to the ones who haven’t found me yet.
You know what happened?
I went from zero clicks, the kind of website that only gets traffic if you personally hand someone the link, to 21K unique visitors and 99 clicks in 28 days.
I laid the victim story to rest. I showed all the way up. And it moved the needle in a way I couldn’t ignore.
I’ve been in the entrepreneurial space for a long time, and I genuinely believe it is the most refining thing to ever enter my world. There are probably still areas where I’m being a b**** about it. I’m self-aware enough to know that. But this one?
This one’s done.
What about you?
Are you holding onto a victim story somewhere in your body, your mindset, or your business?
Part 2: What I look at when I assess a clients marketing.
Being heavy on content creation, it would be easy to assume that when I assess a client’s marketing I lean straight into their content.
That couldn’t be further from the truth.
I look at a series of things that get us all clear on what’s actually needed to ensure content can convert. Four of them specifically.
1. Offer Clarity
2. Customer Journey
3. Content to Business Alignment
4. Measured Reality
Offer Clarity
You might be shocked at how many people are unclear on their offer and how to explain it in simple terms. We start here and get very clear on what’s being sold and whether it actually makes sense as presented.
This can be a real challenge when you offer numerous things. I say this as someone who has lived it. Offer clarity is the foundation of every marketing system. If the offer isn’t clear, no amount of content strategy, paid ads, or platform optimization will compensate for it.
This is where most audits need to start and where most businesses have more work to do than they realize. Your offers, your website copy, and your content all need to line up. When they don’t, everything else is just noise.
Customer Journey
Where does a potential client first encounter your business and what happens next? I map this out step by step from first touchpoint to signed contract.
What I’m looking for is friction. Places where the journey breaks down, requires too much effort, or asks for commitment before enough trust has been established. Almost every business has at least two or three significant friction points that are quietly killing their conversion rate.
The goal isn’t a perfect process. It’s a journey with no unnecessary obstacles between curiosity and conversion.
Content to Business Alignment
This is where I do examine content. Less so what you’re doing on social and more so what you’re actually saying and how it’s being interpreted.
There is almost always some friction between what’s being created, how it’s being received, and how it aligns to the business. This is where the magic happens. This is where we start making real traction.
Measured Reality
You know what number doesn’t count? Probably the one you find the most ego boosting.
If you’re only measuring likes and follows you are missing the entire point of your data. What I want to see is evidence that someone is tracking profile visits, link clicks, inquiry rates, and conversion from specific content types. No measurement system means no optimization. We’re just guessing.
What This Tells Me
By the time I’ve assessed these four areas I know where the real problems are. And they’re almost never where the client thought they were when we started.
That’s the value of a strategic audit over a content review. Content is the output. Strategy is the system that makes the output worth creating.
If you’ve been wondering whether your marketing foundation is solid or whether you’re building great content on shaky ground, that’s exactly what the Fractional CMO Resource Library was designed to help you assess.
I’m giving away a free strategy session. BOOK HERE!
I took some time at the end of March to travel and meet my youngest granddaughter.
Some of you know that my kids gifted me with three grandkids in 2025, bringing my total to eight. Eight grandkids. I’m still taking that in.
Miss Juniper isn’t making her digital debut just yet, so I’ll just say this. She has her daddy’s big blue eyes and she is the sweetest little gem I’ve met yet.
I haven’t hit 50 and by May I’m told grandbaby number nine will be here.
Here’s what I’ve found along this journey of parenthood and now grandparenthood. I am almost always a step or two behind. I learned to become a daughter when I became a parent. I learned to become a parent when I became a grandparent.
I can’t help but wonder if that’s entirely by design.
You are the magic the world needs. Especially in your business. You fuel it.
How do you feel about what you’re feeding your business and yourself?
Leslie Lyon
P.S. Questions are my absolute favorite and honestly how I create most of my content. If you have one, send it. FAQ’s are everything.
If someone sent you this and you would like to subscribe. Do so here!
Fractional CMO vs. Full-Time CMO: The Honest Comparison
A full-time CMO costs $200,000 to $400,000 a year. A Fractional CMO costs $3,000 to $15,000 a month. Here is the honest comparison so you can make the right decision for your business.
Does Trial Reels Increase Views? Here’s What the Data Shows
Trial Reels increase account interactions by a minimum of 20% and let you test content before it hits your main feed. Here’s what the data shows and how to use it strategically.
What Is Organic Social Media Marketing and Why It Beats Paid for Some Businesses
Organic social media marketing builds audiences, generates leads, and grows your business without ad spend. Here’s what it is, how it works, and whether it’s the right strategy for you.
The 2 Strategies every biz should have | My Favorite Case Study | Fractional CMO
The two social media strategies every business should have
Two Accounts. One Strategy. Twice the Growth.
Most businesses treat social media as a single entity, one account, one voice, one feed. The brands growing fastest right now are doing something different. They’re running two strategies simultaneously, and doing it intentionally.
One account for the business. One for the founder.
Your business account is your brand. Polished, consistent, built to convert. Your founder account is your story. The personality, the opinions, the human being behind the logo.
These aren’t competing accounts. They’re complements.
People don’t buy from businesses anymore. They buy from people they know, like, and trust. But they also want proof the business is credible. Two accounts let you deliver both without forcing either one to carry the full weight.
Cross-posting and collaborations are where the growth happens. When you cross-post between accounts, you introduce each audience to the other. When you collaborate, both accounts gain visibility and the algorithm rewards both. One post. Two audiences. One growing community.
If you’re only running one account, you’re doing half the work for half the result. Let your audience see the full picture, the brand they can trust and the founder they want to follow.
My favorite case study to date!
A Caribbean real estate company came to us five months ago with a problem most businesses quietly accept as normal, they were posting consistently and nobody was closing from their social media.
Their 90-day baseline told the story: 5,967 total views, 2,497 accounts reached, and a trickle of 23 new followers in a single month.
Today that same account just crossed 1.96 million views on a single reel.
No paid promotion. No influencer partnerships. No viral luck.
Just a tested content strategy built on our Instagram Trial Reels Viral Framework – and five months of executing it.
Here is what changed in 30 days once the framework kicked in:
Views jumped from 5,967 to 540,073
Accounts reached grew by 6,772%
1,058 new followers in one month
Facebook cross-posting added 2 million more views and 5,321 new followers – a 16x growth in net followers
271 Agent Referrals in less than 5 days
That is what a tested strategy does. It does not leave results to chance.
If your Instagram is active but invisible, this is the framework that changes that. We use Trial Reels to test content with cold audiences before building your strategy around it – so when you commit to a content direction, you already know it works.
The full case study is coming to the website soon. In the meantime, if you want to know what this could look like for your business, let’s talk.
Do you have a system in place to handle 271 Referrals? I built that too!
I’m currently offering a FREE Strategy Session. BOOK HERE!
Fractional CMO what is it and who needs one.
If you’ve been wondering whether your business needs serious marketing leadership but can’t justify a six-figure executive salary, you’re asking the right question.
The answer might already exist, and it’s called a Fractional CMO.
We’ve built out a full resource library to help you understand exactly what this role looks like, what it costs, and whether it’s the right move for your business right now.
Start here:
What Does a Fractional CMO Actually Do? It’s more than strategy decks and big ideas. Here’s what the role really looks like inside your business. [Read More]
How Much Does a Fractional CMO Cost? Pricing ranges vary widely. Here’s what drives the difference and what you should expect to pay. [Read More]
5 Signs Your Business Is Ready for a Fractional CMO Not every business is at the right stage. Here’s how to know if the timing is right for you. [Read More]
Fractional CMO hiring guides Everything you need to know to hire right for your company. [Read More]
You are the magic the world needs, especially in your business you fuel it. How do you feel about what you are feeding your business and yourself.
Leslie Lyon
p.s. If you have a question, those are my absolute fav and that is how I literally make most of my content from FAQ’s.
Content Marketing Trends, Video Frameworks & Instagram Resources | March 2026
Content Marketing Trends, Video Frameworks & Instagram Resources | March 2026
Welcome back to Market like a Lyon
This round we are covering:
Published Features in Marketer Mags.
4 Types of Instagram Video for Trial Reels
Instagram Trial Reels Resource Library 411
If you are curious about archived editions you can find those here.
Marketer Magazine Expert Feature (Content Marketing Trends): 📣 I was honored to be featured alongside 24 powerhouse marketers in Marketer Magazine, here’s the Instagram Trial Reels insight I shared that’s quietly changing the game in 2026.
Read the full story here p.s. I am the very last one.
Marketer Magazine Expert Feature (Content Marketing Trends): 📣 I was honored to be featured alongside 24 powerhouse marketers in Marketer Magazine, here’s the Instagram Trial Reels insight I shared that’s quietly changing the game in 2026.
Read the full story here p.s. I am the very last one.
Part 2: 4 Types of Videos and 3 Types of Pitches for your Trial Reels.
📹 Not all video content is created equal and your feed knows it.
If you’ve been rotating through Reels hoping something sticks, this is your sign to stop guessing and start testing with a system.
My latest deep-dive breaks down the 4 types of video content that consistently perform in Instagram Trial Reels:
Talking Head
B-Roll
Tutorial and
Storytelling
Plus the 3-Pitch System that lets you build trust AND drive conversions without burning out your audience.
The data doesn’t lie:
Tutorial videos are hitting 78-85% completion rates.
Talking Head videos are generating the highest profile click-throughs.
And the businesses rotating all four strategically? They’re not posting more they’re posting smarter.
👉 Read the full framework here → [4 Types of Video]
If Your Video game is less about the edits and more about what you are delivering you will succeed on Instagram, especially if you loop in Trail reels.
I'm super excited to Announce my Instagram Trial Reels Viral Framework and Resource Library
🏗️ Speaking of systems… I built you one.
If you’ve been reading my content and thinking “okay but where do I actually start” I hear you. That’s exactly why I created the Instagram Trial Reels Viral Framework, and it’s now live.
This isn’t a tips page. It’s the full blueprint the exact 4-phase system I use to take brands from posting-and-praying to running a self-feeding Instagram engine that compounds over time. Brand audit. Data-driven testing. A 6-12 month strategy built from YOUR results. And execution options that work for your bandwidth, whether you want us to run it, train you, or both.
👉 See the full framework here → [Did someone say VIRAL]
And while you’re there, don’t miss the Complete Instagram Trial Reels Resource Library sitting right on that page.
It’s everything from “What even ARE Trial Reels?” all the way to hooks, templates, metrics benchmarks, and how to turn Instagram into your entire sales funnel.
All in one place. All free.
📚 Start with whatever you need most: → Just getting started? What Are Instagram Trial Reels and How They Work → Ready to optimize? Trial Reels Metrics: What Good Performance Actually Looks Like → Need content ideas? 25 Hooks + 10 Templates
I’m currently offering a FREE Strategy Session. BOOK HERE!
Next newsletter, we are doing a deep dive into:
The two, yes two social Strategies everyone needs.
Case Study of how Organic Social is always the answer.
Why your email list isn’t being fully used and how to shift that.
Every day we speak life into tomorrow make it magical.
Leslie Lyon
p.s. If you have a question, those are my absolute fav and that is how I literally make most of my content from FAQ’s.
If someone sent you this email and you would like to subscribe, DO IT!
How to Evaluate a Fractional CMO: 10 Questions to Ask Before You Hire
Not sure how to choose the right Fractional CMO? These 10 questions cut through the noise and help you find someone who will actually deliver, not just sound good in a call.
Fractional CMO for Startups: A Realistic Guide for Every Stage
Should your startup hire a Fractional CMO? This guide covers what they do at each stage, what it costs, what to expect, and when the timing is actually right.
What Does a Fractional CMO Really Do? (A Realistic Overview)
Wondering what a Fractional CMO actually does day to day? This breakdown covers what they own, what they don’t, how it varies by industry, and what to expect month by month.