Newsletter Archives (2)

Social Top of Funnel, Buyers Shortlist, & Keeping Your Vibes High

with No Comment Newsletter

Remember when social media was just “top of funnel awareness”? Post content → Hope people see you → Maybe they’ll find your website → Eventually buy something

Those days are over.

My actual Instagram sales process:

  1. Create engaging content

  2. They engage and follow my call to action

  3. Call to action leads them to more of me

  4. They either book a sales call or DM me → I close

Real estate example:

  1. Post a property or engagment content

  2. Client engages

  3. Ends up on email list

  4. Still comes back to DMs to discuss logistics

  5. RE has a longer close cycle but this process keeps you on their short list.

    See below for explainer on shortlist importance. 

Why do they always end up in DMs? They want to build a relationship with who they are buying from.

Even with email lists, funnels, and fancy automation, they come back to Instagram DMs because that’s where the real conversations happen.

Instagram isn’t just awareness. It’s discovery, nurturing, AND closing.

Stop thinking 2018. Start selling 2026.

Read the full strategy →

How Instagram Became Your Entire Sales Funnel (Not Just Top-of-Funnel Marketing)

Let me tell you about the deal you lost three months ago.

 

You know, the one you don’t even know about yet.

 

The prospect who’s currently building a mental shortlist of vendors they’ll consider when they’re ready to buy. The one who’s scrolling LinkedIn, asking peers for recommendations, and quietly evaluating who they trust.

 

Here’s the uncomfortable truth: by the time they reach out to you, the decision is basically already made.

 

The Research That Changes Everything

A study from Bain and Google (published in Harvard Business Review) found something that should make every business owner pay attention:

 

📊 80-90% of B2B buyers already have a shortlist of three vendors before they even begin formal research

📊 90% of purchases are ultimately made from that original “day one” list

Even more striking? Research from Wynter and Omniscient tracking 100 real B2B buying decisions shows:

📊 92% of buyers remain entirely within their initial shortlist

📊 61% of buyers already have a single preferred vendor selected before any formal evaluation begins

 

Translation: If you’re not on their radar early, you’re not in the running.

 

So How Do You Get On The Shortlist?

The research identified three key factors that put vendors on the “day one” list:

1. Previous Positive Experience They’ve worked with you, seen your work, or followed your content over time.

2. Peer Recommendations Someone they trust has mentioned you. Word-of-mouth still reigns supreme (58% of buyers say peer recommendations matter most).

3. Strong Digital Presence Your website, your content, your visibility—all of it contributes to whether you make the cut.

 

 

But here’s what the research doesn’t explicitly say (but I will):

 

The real differentiator is personality + a distinct point of view.

That’s what separates you from every other expert saying the same things. It’s what makes you memorable in a sea of sameness. It’s why someone remembers YOUR name when they finally decide they’re ready to buy.

 

What This Means For Your Business

Stop thinking about “generating leads” and start thinking about “building awareness.”

 

Stop optimizing for the moment someone fills out a contact form and start showing up consistently long before they know they need you.

Stop being another voice in the crowd and start having a distinct POV that people remember.

 

Because 97% of buyers will check out your website during their research. 78% will shortlist only 3 vendors. And if you’re not already in their awareness, you won’t make the cut.

 

The game isn’t won when they reach out. It’s won in the months before, when they’re quietly building their list.

The state of the world and your impact

t is safe to say the world feels heavy right now.
Most of us are carrying more than we let on.

I won’t pretend global or national events don’t affect me, they do. But I’m also aware that not every hardship lands on me in the same way it lands on others.

Over the years, I’ve learned that I don’t always need a microphone or a megaphone to live my values.

Sometimes, the most meaningful form of resistance is staying whole.
Refusing to become fragmented, hardened, or consumed by polarization.

I know this: I am no good to anyone if I allow fear, anger, or constant crisis to take me offline emotionally.

What I can do is remain available. Grounded. Compassionate. Clear.

When I’m needed, truly needed, I show up.

And when I’m not, I keep living in a way that reflects what I believe.

That’s how I protect my energy.
That’s how I stay useful.
That’s how I ensure I can make an impact when it is most needed.

I know sometimes it feels weird to keep promoting your business when some things in the world weigh us down. In truth you are supporting in the ways you can until called in another way.

So this is my encouragement that your resistance may not feel like enough but it is resistance none the less.

 

I’m currently offering a FREE Strategy Session. BOOK HERE!

Next newsletter, we are doing a deep dive into:

  • Instagram Trial Reels Resource Library

  • Top 4 Types of Reels for Instagram

  • Why everyone complicates viral content

Every thought is creating your reality, make sure you love what you are creating.

Leslie Lyon

p.s. If you enjoyed this, let me know.

Instagram Trial Reels, NotebookLM, LinkedIn's 2026 Algorithm

Instagram Trial Reels, NotebookLM, LinkedIn’s 2026 Algorithm

with No Comment Newsletter

Welcome back to Market like a Lyon

February 2026 #1

This round we are covering:

  • Instagram Trial Reels Strategy: Video Tutorial

  • Testing out Notebooklm.google

  • Linkedin Algorithm

     

If you are curious about archived editions you can find those here.

Stop Guessing, Start Testing: The Instagram Feature That Changes Everything

What if you could test your Instagram Reels before posting them and only share the ones guaranteed to perform?

What if you could test your Instagram Reels before posting themand only share the ones guaranteed to perform?

 

Most creators are shooting in the dark. They post, hope, and cross their fingers. But Instagram’s hidden Trial Reels feature lets you A/B test content with real audiences before it ever hits your main feed.

 

I used this exact strategy to hit 1 million views in 7 days with 89% non-follower reach. No luck. No viral accidents. Just systematic testing and data-driven decisions.

 

In this complete guide, I walk you through my entire process: how I create three variations of every reel, test them overnight, and only post the winners. You’ll see exactly where to find Trial Reels in your app, how to check performance metrics, and how to build a library of proven content for repurposing.

 

Read the full step-by-step guide →

Instagram Trial Reels: The Complete Step-by-Step Guide to Testing Your Content Before It Goes Live

Part 2: I tested NotebookLM and you should too!

NotebookLM

Here’s how I multiplied my content without starting from scratch 👇

I took my top 3 blog posts already ranking on Google and dropped them into googles notebooklm. 

From there, I asked for:

• A mind map

• An infographic

• A long-form YouTube video

Honestly?

It barely needed edits. The structure was solid, the message was clear, and the “meat and potatoes” were already there. Intro on the video was a touch wordy for me 😂

All I did next was:

✔️ Add a transcript

✔️ Upload it to YouTube

✔️ Done

That’s content multiplication in 2026.

Long-form content is the asset.

AI just helps you extract more value from what you’ve already created.

If you’re constantly creating new content but not repurposing what’s already working, you’re doing extra work for no reason.

Smart systems > more effort.

Has anyone else tried notebookLM yet? 👀

I would love to see what you create. Tag me!!

NotebookLM

Video Created with one click in NotebookLM

Infographics NotebookLM Pushed out from the above blog post.

The Viral Engineering Blueprint infographic showing Leslie M Lyon's Instagram Trial Reels strategy framework for mastering viral content

LinkedIn's Illusive Algorithm had a big shift in Dec and the New Year Means New Rules

LinkedIn’s Algorithm Just Changed at the end of the Year.

 

If you’ve noticed your LinkedIn posts getting less reach lately, you’re not alone. The platform’s 360Brew algorithm update has caused a 50% drop in views, 25% decline in engagement, and 59% decrease in follower growth across the board.

 

LinkedIn intentionally shifted toward quality over quantity, and the professionals who understand these changes are seeing better results than ever before.

After working with teams from multiple companies to navigate these changes, I’ve identified the clear patterns in what works and what doesn’t in 2026. 

 

What’s killing your reach:

  • Profile-content misalignment (posting outside your expertise)

  • Engagement bait tactics that now get penalized

  • Focusing on likes instead of saves

  • Daily posting without substance

What’s driving results:

  • Creating save-worthy frameworks and resources

  • Profile optimization that signals expertise to the AI

  • Content that keeps people reading (800-1000 words perform best)

  • Strategic relationship building over broadcast marketing

I’ve compiled everything into a comprehensive 15-minute strategy guide that covers:

 

✓ The real changes behind 360Brew (beyond the marketing hype)

✓ Profile optimization techniques that signal expertise

✓ Content formulas that consistently generate saves

✓ A complete 90-day implementation plan

✓ Advanced tactics for sustainable LinkedIn growth

 

This isn’t recycled advice or theoretical tips. These are tested strategies from hands-on experience helping businesses expand their LinkedIn reach and thought leadership.

 

Read the complete LinkedIn Algorithm 2026 strategy guide →

 

The guide includes step-by-step implementation, real examples, and practical frameworks you can start using immediately.

 

LINKEDIN ALGORITHM 2026: COMPLETE STRATEGY GUIDE (360BREW UPDATE)

I’m currently offering a FREE Strategy Session. BOOK HERE!

Next newsletter, we are doing a deep dive into:

  • Instagram Top of Funnel 

  • Buyers Shortlist and how to get on it

  • The good lord only knows because marketing changes daily and I like to flow with whatever I’m working on.  

I speak to business owners daily who are worried AI is leaving them in the dust. Don’t fret those of us studying it daily and trying to keep up are also grasping to stay up to date.

It’s all working for you and in your favor even when you can’t see it,

Leslie Lyon

p.s. Thanks for reading this far.

How to Turn On Instagram Trial Reels (Step-by-Step Guide 2026)

How to Turn On Instagram Trial Reels (Step-by-Step Guide 2026)

with No Comment InstagramTrial Reels

How to Turn On Instagram Trial Reels (Step-by-Step Guide 2026)

Can’t find Instagram Trial Reels in your app? You’re not alone, here’s exactly where to look and how to enable this game-changing feature.

You’ve heard about Instagram Trial Reels and want to start testing your content before posting, but there’s one problem: you can’t find the feature anywhere in your Instagram app. Don’t worry, this is incredibly common, and there are specific reasons why the option might not be showing up.

The short answer: Instagram Trial Reels appear in the “Audience” settings when creating a new reel, but only if you meet certain prerequisites and have access to the feature in your region.

This comprehensive guide will walk you through exactly how to turn on Instagram Trial Reels, with step-by-step screenshots for both iOS and Android, plus troubleshooting solutions for when the feature isn’t appearing.

Prerequisites: What You Need Before Starting

Before diving into the step-by-step process, ensure you meet these requirements. Missing any one of these can prevent Trial Reels from appearing in your Instagram app.

Account Type Requirements: Instagram Trial Reels are primarily available to Business and Creator accounts. Personal accounts have extremely limited access to this feature, and even when available, functionality may be restricted.

 

📌 Update May 2026: Instagram Trial Reels require a minimum of 1,000 followers to access. If the Trial option is not showing in your Audience settings, your follower count is the first thing to check. All other steps in this guide apply once you hit that threshold.

How to check your account type:

  1. Go to your Instagram profile
  2. Tap the three lines (menu) in the top right
  3. Select “Settings and Privacy”
  4. Tap “Account type and tools”
  5. Look for “Switch to professional account” or see your current account type listed

How to switch to Business or Creator account:

  1. Follow the steps above to reach “Account type and tools”
  2. Select “Switch to professional account”
  3. Choose “Creator” for personal brands or “Business” for companies
  4. Complete the setup process (takes 2-3 minutes)

Follower Count Requirement: You must have a minimum of 1,000 followers to access Instagram Trial Reels. If your account hasn’t reached this threshold yet, the Trial option will not appear in your Audience settings regardless of your account type or app version.

App Version Requirements: Instagram Trial Reels require a recent version of the Instagram app. Older versions won’t display the feature even if your account qualifies.

For iPhone users:

  • Minimum iOS version: 12.0 or later
  • Instagram app version: 250.0 or later (check App Store for updates)

For Android users:

  • Minimum Android version: 6.0 or later
  • Instagram app version: 250.0 or later (check Google Play Store)

How to update Instagram:

  1. Open App Store (iOS) or Google Play Store (Android)
  2. Search for “Instagram”
  3. If an update is available, tap “Update”
  4. Wait for download and installation to complete
  5. Restart the Instagram app

Regional Availability: Instagram rolls out new features gradually across different regions. Trial Reels are available in most major markets, including the US, Canada, UK, Australia, and much of Europe, but some regions may still be waiting for access.

According to Meta’s developer documentation, feature rollouts can take 3-6 months to reach all global markets.

Step-by-Step Tutorial: iOS Users

Here’s exactly how to turn on Instagram Trial Reels on iPhone devices, with specific screenshots for each step.

Step 1: Open Instagram and Create New Reel

  1. Open the Instagram app on your iPhone
  2. Tap the “+” icon at the bottom center of your screen
  3. Select “Reel” from the options at the bottom
  4. Create your reel content as you normally would (video, text, effects, etc.)

Step 2: Navigate to Posting Options

  1. After editing your reel, tap “Next” in the top right corner
  2. You’ll see the standard sharing screen with caption box, tags, and location options
  3. DO NOT tap “Share” yet—we need to change the audience settings first

Step 3: Find Audience Settings

  1. Look for “Audience” in the sharing options (usually near the top)
  2. The default setting typically shows “Everyone”
  3. Tap on “Audience” to see all available options
  4. You should see options including “Everyone,” “Close Friends,” and hopefully “Trial”

Step 4: Enable Trial Reels

  1. Select “Trial” from the audience options
  2. The interface will change to show trial-specific settings
  3. You’ll see additional options related to trial duration and metrics

Step 5: Critical Step – Turn Off “Also Share On”

  1. Scroll down to find “Also share on” section
  2. You’ll see toggles for Facebook and potentially other platforms
  3. Turn OFF all “Also share on” options – this is crucial!
  4. If these remain on, your trial will post to your main feed, defeating the purpose

Step 6: Complete Trial Setup

  1. Verify “Audience” shows “Trial”
  2. Confirm all sharing options are disabled
  3. Add your caption and any relevant hashtags
  4. Tap “Share” to start your trial

 

Step-by-Step Tutorial: Android Users

The process for Android users is nearly identical to iOS, with minor interface differences.

Step 1: Create Your Reel

  1. Open Instagram on your Android device
  2. Tap the “+” button at the bottom center
  3. Choose “Reel” from the content type options
  4. Edit your reel with desired content, effects, and text

Step 2: Access Sharing Screen

  1. Tap “Next” after editing (top right corner)
  2. You’ll reach the sharing and caption screen
  3. Don’t tap “Share” immediately—settings need to be adjusted

Step 3: Modify Audience Settings

  1. Find “Audience” in the sharing options (typically near the top)
  2. Default setting usually displays “Everyone”
  3. Tap “Audience” to expand options
  4. Look for “Trial” among the available choices

Step 4: Activate Trial Mode

  1. Select “Trial” from the audience dropdown
  2. Interface will update to show trial-specific options
  3. Additional metrics and testing information may appear

Step 5: Disable Cross-Platform Sharing

  1. Locate “Also share on” section (scroll down if necessary)
  2. Turn OFF Facebook sharing toggle
  3. Disable any other platform sharing options that appear
  4. This step is critical – leaving these on will post to your main feed

Step 6: Launch Your Trial

  1. Double-check “Audience” displays “Trial”
  2. Verify all cross-platform sharing is disabled
  3. Complete your caption and hashtag selection
  4. Tap “Share” to begin the trial period

Verification Steps: Confirming Trial Reels Are Active

After following the setup steps, you need to verify that Trial Reels are actually working correctly.

What the Interface Should Look Like:

  • Your content should NOT appear in your main Instagram feed
  • A new “Trial Reels” section should be visible in your profile or Instagram menu
  • The audience indicator should clearly show “Trial” instead of “Everyone”

How to Check Your Active Trials:

  1. Go to your Instagram profile
  2. Look for a “Trial Reels” section (location varies by app version)
  3. Alternatively, check the Instagram menu (three lines) for “Trial Reels”
  4. Your active trials should be listed with current performance metrics

What You Should See After 24-48 Hours:

  • View count and reach statistics
  • Engagement metrics (likes, comments, saves)
  • Completion rate data
  • Audience demographic information
  • Option to promote to main feed or create new trial

Red Flags That Indicate Problems:

  • Content appears in your main Instagram feed immediately
  • Friends/followers mention seeing your “trial” content
  • No separate “Trial Reels” section appears in your profile
  • Content receives engagement from your regular followers during trial period

Troubleshooting Common Setup Issues

Even following the steps perfectly, some users encounter issues. Here are solutions to the most common problems.

Issue #1: “Trial” Option Not Appearing in Audience Settings This is the most common problem. Causes include:

  • Personal account instead of Business/Creator
  • Outdated app version
  • Regional availability limitations
  • Account restrictions or violations

Solution:

  1. Switch to Business or Creator account
  2. Update Instagram app to latest version
  3. Wait 24-48 hours for changes to take effect
  4. Contact Instagram support if problem persists

Issue #2: Trial Reels Posting to Main Feed If your trial content appears in your regular feed, you didn’t properly disable sharing options.

Solution:

  1. Delete the post immediately
  2. Recreate the reel
  3. Carefully turn OFF all “Also share on” options before posting
  4. Double-check audience settings show “Trial” only

Issue #3: No Performance Data After Trial Period Sometimes trials complete but don’t show metrics.

Solution:

  1. Check the separate “Trial Reels” section in your profile
  2. Look in Instagram menu under analytics or insights
  3. Wait up to 72 hours for data to populate
  4. Ensure you have a Business/Creator account (Personal accounts get limited data)

Issue #4: App Crashes When Enabling Trial Mode Occasional technical glitches can cause app crashes.

Solution:

  1. Force-close Instagram app completely
  2. Restart your phone
  3. Clear Instagram app cache (Android) or reinstall app (iOS)
  4. Try the process again with a shorter, simpler reel

Issue #5: Feature Works Once Then Disappears Some users can access Trial Reels initially but then lose access.

Solution: This often indicates you’re part of Instagram’s A/B testing for the feature. Unfortunately, access may be temporary. You can:

  1. Try switching between Creator and Business account types
  2. Wait for broader feature rollout
  3. Contact Instagram support to report the issue

Pro Tips for First-Time Trial Reel Users

Once you successfully enable Trial Reels, these strategies help maximize your testing effectiveness.

Start with Proven Content Types: Don’t use your first trial to test completely new content formats. Instead, create variations of content that already performs well for you. This helps you understand the feature without the variable of untested content topics.

Keep Initial Trials Short: Your first few trials should be 4-7 seconds maximum. Shorter content generates testing data faster and helps you understand the feature’s feedback loop.

Test During Peak Hours: Post your trials when your audience is most active. This ensures the test audience represents your actual followers’ engagement patterns and provides more accurate performance data.

Create Multiple Variations: Instead of testing one piece of content, create 2-3 slight variations of the same concept. Test different hooks, visual styles, or text overlays to see what resonates most with your audience.

Document Your Results: Keep track of what you test and the results. Create a simple spreadsheet noting:

  • Content type and topic
  • Hook used
  • Visual style
  • Performance metrics
  • Whether you posted to main feed
  • Final engagement if posted

Don’t Overthink the First Trial: Many users spend too much time perfecting their first trial. The goal is to learn the system, not create perfect content. Use simple, straightforward content to understand how the feature works.

What to Test First: Content Ideas for Beginners

Educational Content Variations: Create the same tip or lesson with three different approaches:

  • Question format: “Ever wonder why [topic]?”
  • Problem format: “Stop making this [topic] mistake”
  • Story format: “Here’s what I learned about [topic]”

Behind-the-Scenes Content: Test different styles of showing your work process:

  • Fast-paced time-lapse
  • Step-by-step breakdown
  • Narrated explanation of your process

Hook Testing: Take one piece of valuable content and test different opening hooks:

  • Curiosity: “The [industry] secret nobody talks about”
  • Urgency: “You’re missing out on [opportunity]”
  • Authority: “After [X years/experiences], here’s what I know”

Visual Style Testing: Use the same content with different presentation styles:

  • Heavy text overlay with minimal speaking
  • No text, all verbal explanation
  • Mix of text and speaking with visual demonstrations

Advanced Setup Optimization

Once you’re comfortable with basic Trial Reels, these advanced techniques improve your testing strategy.

Timing Strategy: Post trials 2-3 hours before your optimal posting time. This allows you to review results and post winning content during peak engagement hours.

Content Calendar Integration: Build trial testing into your regular content calendar:

  • Monday: Create and test 3 variations
  • Tuesday: Review results, post winner, create next batch
  • Wednesday: Post winner from Tuesday batch, test new content
  • Continue pattern throughout week

Audience Segmentation Testing: While you can’t control who sees trials, you can create content designed to appeal to different segments of your audience, then see which performs best:

  • Beginner vs. advanced content
  • Industry-specific vs. general topics
  • Formal vs. casual presentation style

Metrics Tracking System: Create a more sophisticated tracking system:

  • Screenshot trial metrics before posting to main feed
  • Track long-term performance of content that originated as trials
  • Note seasonal patterns in trial performance
  • Identify your highest-performing trial categories

Integration with Broader Instagram Strategy

Content Repurposing from Trials: Winning trials become valuable assets for repurposing:

  • Save high-performing trials for later reposting
  • Adapt winning formats to different topics
  • Use successful hooks in other content formats (Stories, static posts)
  • Create series based on successful trial themes

Algorithm Training: By only posting proven content to your main feed, you train Instagram’s algorithm to associate your account with high-engagement content. This can improve the performance of all your content over time.

Risk Reduction: Trial Reels eliminate the risk of posting content that could hurt your account’s algorithm performance. Poor-performing trials don’t affect your account’s standing, while poor-performing public posts can reduce future reach.

Data-Driven Content Strategy: Use trial data to inform your broader content strategy:

  • Identify your most engaging content topics
  • Understand your audience’s preferences for presentation style
  • Discover optimal content length for your audience
  • Learn which calls-to-action generate the best response

Next Steps: Building Your Trial Reels System

Week 1: Learning Phase

  • Enable Trial Reels following this guide
  • Create 3-5 trials using existing content concepts
  • Focus on understanding the interface and metrics
  • Don’t worry about perfect performance—learn the system

Week 2: Optimization Phase

  • Start testing content variations systematically
  • Compare different hooks, visual styles, and topics
  • Begin tracking results in a simple spreadsheet
  • Post your best-performing trials to main feed

Week 3: Integration Phase

  • Build Trial Reels into your regular content creation process
  • Create a sustainable testing schedule (don’t overwhelm yourself)
  • Start identifying patterns in what works for your audience
  • Begin developing templates for successful trial formats

Week 4: Scaling Phase

  • Increase your testing frequency based on your capacity
  • Start repurposing winning trial content across other platforms
  • Develop more sophisticated testing strategies
  • Consider how trial insights inform your broader marketing

Ready to Start Testing Your Instagram Content?

Instagram Trial Reels are a powerful tool for eliminating guesswork from your content strategy, but only if you can actually access and properly use the feature. By following this step-by-step guide, you should be able to successfully enable Trial Reels and begin testing your content systematically.

Remember, the goal isn’t to create perfect content immediately—it’s to learn what resonates with your audience through real data rather than assumptions.

Want professional help with your Instagram strategy? Contact our team to discuss how we can help you implement systematic content testing and data-driven growth strategies for your business.

Frequently Asked Questions About Instagram Trial Reels

Do you need 1,000 followers to use Instagram Trial Reels? Yes. Instagram requires a minimum of 1,000 followers to access the Trial Reels feature. Even if you have a Business or Creator account with the latest app version, the Trial option will not appear in your Audience settings until your account reaches this threshold.

Why can’t I find the Trial option in my Audience settings? The most common reasons are: your account is under 1,000 followers, you’re using a personal account instead of a Business or Creator account, your app version is outdated, or Trial Reels haven’t rolled out to your region yet. Work through each prerequisite in order before assuming the feature isn’t available to you.

Do Trial Reels show up on your profile or main feed? No. Trial Reels are shown to non-followers only and do not appear on your main profile grid or in your followers’ feeds. This is the entire point of the feature — you can test content without it affecting your existing audience or account performance.

How long does an Instagram Trial Reel run? Trial Reels run for up to 30 days. The first 72 hours are the most important. Within that window, Instagram shows your content to non-followers and provides performance data. You can choose to promote a trial to your main feed at any point, or simply let it expire.

Can you run multiple Trial Reels at the same time? Yes. Instagram allows you to run multiple trials simultaneously, which makes it possible to test different content types, hooks, or formats at the same time and compare results directly.

What metrics can you see from a Trial Reel? You can view reach, views, likes, comments, saves, and shares from your trial period. These metrics help you determine whether content is worth posting to your main feed before it ever touches your regular audience.

Will a Trial Reel hurt your account if it performs poorly? No. Poor performance during a trial does not negatively impact your account’s algorithm standing. That’s the primary advantage of using trials — only content that has already proven itself gets posted to your main feed.

Can personal accounts use Instagram Trial Reels? Personal accounts have extremely limited access to Trial Reels, and functionality is restricted even when available. To fully use the feature, switch to a Business or Creator account through your account settings.

What should you do if your Trial Reel accidentally posted to your main feed? Delete it immediately. This happens when the “Also share on” toggles are left on before posting. Recreate the reel, turn off all cross-platform sharing options, and confirm your Audience setting shows “Trial” before tapping Share.

How do you know when a Trial Reel is ready to post to your main feed? Instagram will notify you when your trial has enough data to evaluate. As a general benchmark, strong completion rates, save rates above 5%, and profile visits are positive signals that the content is worth sharing with your full audience.


Newsletter Archives (1) (1)

Leslie M Lyon Strategy, New Business Launch, and Instagram What’s Not working

with No Comment Newsletter

January #2 Newsletter

Welcome back to Market like a Lyon

 

This round we are covering:

  • Video Tutorial of a My Marketing Strategy Flywheel and what a New Business needs foundation wise to get to here.

  • Disruptive Social Media

  • Why isn’t your Instagram Getting More Views

If you are curious about archived editions you can find those here.

If your Marketing Strategy doesn’t feed your Marketing Flywheel…

You are doubling and tripling you work or not maximizing your output.

Here is a break down of my own marketing flywheel and why I structured it this way. At the end I break down what a new business or a business not fully structured would need to implement this fully. 

This week’s GIFT: If you want to hop on a one hour strategy call for no charge we can review what you are doing and what is missing so you can maximize your output.

 

For you or your team or both.

 

Book HERE

Marketing Map and Flywheel

New Business Needs to Have these to the Implement a flywheel like above.

Part 2: Disruptive Social Media When you are authentic you, you are simply being you and if that's disruptive so be it!

The Disruption Paradox: Why “Disruptive” Content Shouldn’t Feel Disruptive at all. 

The word “disruptive” gets thrown around in social media circles, disruptive marketing, disruptive content, disruptive strategies. When you’re creating from a place of genuine authenticity, nothing feels disruptive at all. It is rather very you, on brand, in your voice and unique to you and your ideas. 

True disruption doesn’t come from forcing yourself into uncomfortable molds or mimicking viral trends that don’t align with who you are. It comes from the radical act of being unapologetically yourself in spaces that often reward conformity.

When authentic creation feels natural:

  • You’re not second-guessing every post before hitting publish

  • Your content flows from your actual beliefs, experiences, and expertise

  • You’re attracting people who resonate with your real message, not a manufactured persona

  • The “disruption” happens organically because authenticity itself is rare

The truth about on-brand authenticity:

Your brand isn’t what you decide it should be in a strategy meeting, it’s who you already are. When you stop performing and start showing up truthfully, your content naturally stands out. Not because you’re trying to be different, but because there’s only one you.

The most “disruptive” thing you can do in today’s social media landscape? 

Stop being anything other than what you are, that is enough disruption to create an entirely new experience for you and your ideal clients. 

A better question to this entire process is how does that translate to your team if you have one or if you have a variety of businesses or offers.  That is implementation and cohesion working together to create a robust brand.  

 

Let’s say you have a business and a personal brand: 

Your Business will feature more of your services or products.  Your teams and employees might be more involved over on that side, you will also depend upon the industry and your level of involvement.  

Let’s narrow this down a bit for simplicity:

You are the Owner/Broker of a Real Estate Firm. 

Best Practice would be to have business Social Media Profiles  for the RE Firm and Separate Social Media Profiles for Your Personal Brand.  

Do you have to do it this way? No you don’t but you truly should for people to get to know you more directly.  

Your personal brand has a couple of ideal clients. 

  1. New Agents to Recruit 

  2. Buyers and Sellers in Your Area 

  3. General Community Building

Your Business page will have more of a central focus on your listings, your agents, and your company values. 

On your brand page we would focus more on you, your expertise what makes you the expert in your area, why sellers, buyers, and new agents would choose you 10/10 times.  We would share your unique personality, your story, your family and lifestyle.  

This can be done in a variety of ways that allows you to maintain your comfort level of sharing while still creating a lot of engagement with people who are ready to get to know more about you.  

We would cross post with your business and vice versa.  This is where you are pumping up your audience and encouraging others to follow the business if they don’t and follow you if they don’t.  Adding a face to the owners of the business creates a lot of trust in content and allows the owner to establish deep authority in their Brand. It is a strong mirror.  This is useful in many areas of the customer journey and not to be taken lightly.  

I would say as someone who has studied this for years, the biggest mistake I see is when an owner is silent on their social media pages and also has not developed a personal brand for themselves.  This could be considered an air of exclusivity, but from my perspective what it says is I am too busy to share my wins and losses with my community.  

If people buy from people they know, like and trust and all they see is a business page with numerous new listings, coming soon, or under contract it becomes a boring, ignorable business page. Your templates become quickly scroll past.  We still want to share those things but we want to do that in a way that is more engagement worthy.  Encouraging comments, dm’s, likes and engagement.  

For the Brand Side, the owner content will need to have the owner/founder in it.  This can scare some owners, however there are numerous ways to make this work while they gain confidence or desire to be more public with their Brand.  B-roll is one of my favorites which I talk about endlessly.  

We have established what an owner/founder and business looks like social media wise but how does that translate into the team knowing what to post, how to post or creating the strategy.  This is usually where shit goes sideways.  

I’m going to be really direct here- even if your staff is stateside not offshore, They usually do not have enough time to train on how much goes into a solid social media strategy business or brand wise.  All hope is not lost though.  That is where consultants or outside strategists can really help solidify for your team.  

If you don’t have a team, hiring out is also great or having a strategist like myself coach you through it and help you learn your hero channel and what to do with it from there. 

Schedule a quick discovery call (literally I will call you on the phone). We will chat for 15 minutes and I can tell you if we are a good fit or direct if I don’t think we are.

Latest Blog Post: Why Authentic is the New Disruptive.

Social Media Marketing Strategy: Why Disruptive Social Media is Simply Authentic in 2026

Every marketer talks about being “disruptive,” but the most disruptive social media marketing strategy in 2026 is simply being authentic.

Brands forcing themselves into uncomfortable viral trends, marketing teams chasing the next “disruptive” social media strategy, agencies promising to disrupt their clients’ industries with increasingly aggressive tactics. Read More…….

Why Your Instagram Reels Aren’t Getting Views (And How to Fix It

Are you tired of putting effort into Instagram reels that barely get seen?

The problem isn’t your content quality. The problem is you’re posting blind.

Most creators make one reel, post it, and hope for the best.

 

That’s why most reels flop.

 

I used to do the same thing until I discovered Instagram trial reels – a free testing feature that lets you know what will work BEFORE you post it to your main feed. Instagram pushes it out to non-followers and helps you see what content will hit and what will help you gain new followers. 

Using this strategy for just 7 days, I hit:

✓ 1 million total views

✓ 89% non-follower reach

✓ Multiple viral reels

 

No luck involved. Quit guessing when you can test and find high performing content behind the scenes.  Most importantly reach more non-followers.

Get the complete trial reels strategy that’s changing how I create content →

Find me on Substack

I recently started a Substack for my writing. If you felt so inclined to follow me there, you are welcome to. Writing is my passion and I am so happy to be back at it.

 

If someone sent you this email and you would like to subscribe, DO IT! 

Join Here

I recently started a Substack for my writing. If you felt so inclined to follow me there, you are welcome to. Writing is my passion and I am so happy to be back at it.

 

I will see you in February….

 

We will be breaking down the LinkedIn Algorithm, The issue with being overly polished, and why I hate content that names the days of the week, like Throwback Thursday.

LINKEDIN ALGORITHM 2026: COMPLETE STRATEGY GUIDE (360BREW UPDATE)

LINKEDIN ALGORITHM 2026: COMPLETE STRATEGY GUIDE (360BREW UPDATE)

with No Comment LinkedinUncategorized

By Leslie M Lyon – Marketing Strategist helping businesses expand their LinkedIn reach and thought leadership. 

If your LinkedIn posts aren’t getting the reach they used to, you’re not imagining it. Over the past years, I’ve guided teams from half a dozen companies through LinkedIn’s evolving landscape, and what happened in 2025-2026 represents the most significant shift I’ve witnessed.

Here’s what I’ve learned from working directly with businesses to expand their LinkedIn presence: LinkedIn’s algorithm has always been somewhat of a black box. Even LinkedIn themselves are often vague about how it works. But through hands-on experience helping companies improve their reach, repurpose relevant content, and build thought leadership on the platform, I’ve identified clear patterns in what works and what doesn’t.

Why LinkedIn matters more than ever: LinkedIn’s high domain authority means your content doesn’t just reach your immediate network it gets indexed and ranked by search engines and even referenced by AI language models. This makes it a powerful tool for establishing expertise and building authority that extends far beyond the platform itself.

What I’ve observed helping businesses navigate LinkedIn:

  • Companies that align their content with genuine expertise see dramatically better results
  • Authentic thought leadership consistently outperforms generic motivational content
  • Businesses using LinkedIn strategically for content repurposing gain compound benefits across multiple channels
  • The most successful LinkedIn strategies focus on providing real value rather than chasing engagement metrics

The challenge is that most advice about LinkedIn is either outdated, overly theoretical, or based on tactics that worked for individual creators but don’t scale for businesses. This guide combines what I’ve learned from actual implementation with the latest insights about LinkedIn’s 360Brew algorithm changes.

What you’ll learn in this comprehensive guide:

  • The real changes behind LinkedIn’s 360Brew algorithm (beyond the marketing hype)
  • Why profile-content alignment has become crucial for distribution
  • Content strategies that consistently perform well for business thought leadership
  • How to leverage LinkedIn’s domain authority for broader SEO and AI visibility benefits
  • Practical implementation steps based on what actually works for businesses
  • A 90-day plan to improve your LinkedIn performance without falling into common traps

Let me be transparent: I don’t have all the answers about LinkedIn’s algorithm. No one does, it’s intentionally opaque. But I do have extensive experience helping businesses  focus on strategies that add true engagement, professional growth and business development.

Check out how LinkedIn Articles are being used to Rank in LLM’s. 

LinkedIn Algorithm 2026: Complete Strategy Guide (360Brew Update)

If your LinkedIn posts aren’t getting the reach they used to, you’re not imagining it. LinkedIn’s 360Brew algorithm update has fundamentally changed how content gets distributed, and most professionals posting have no idea what actually changed.

Recent research analyzing over 1 million LinkedIn accounts reveals a dramatic shift: views are down 50%, engagement dropped 25%, and follower growth decreased 59% across the platform. It’s LinkedIn’s intentional move toward quality over quantity.

The platform launched 360Brew, a 150-billion parameter AI model that doesn’t just count likes and shares. It actually reads and understands your content, evaluates your expertise, and matches you with relevant audiences based on semantic meaning rather than superficial engagement metrics.

This comprehensive guide breaks down exactly how LinkedIn’s algorithm works in 2026, what the 360Brew update means for your content strategy, and the specific tactics you need to implement to not just survive these changes, but thrive with them.

What Changed with LinkedIn’s 360Brew Algorithm in 2026

The End of Engagement Gaming

LinkedIn’s previous algorithm was relatively simple: more engagement meant more reach.  According to Hootsuite’s research, LinkedIn previously prioritized content that generated the most reactions, shares, and comments, regardless of whether that engagement was meaningful or manufactured.

This created a platform full of engagement bait, motivational memes, and viral content that had little to do with professional development.

Engagement pods thrived, and the loudest voices dominated feeds rather than the most knowledgeable ones.

360Brew changed everything by introducing semantic understanding to LinkedIn’s ranking system.

How 360Brew Works

360Brew is LinkedIn’s large language model, similar to the technology powering ChatGPT, but trained specifically on professional network data. The “360” refers to its holistic view of your entire LinkedIn presence, while “Brew” represents how the AI blends hundreds of signals to create personalized recommendations.

Unlike previous algorithms that relied on metadata like clicks and hashtags, 360Brew processes natural language to understand:

  • Content context and meaning rather than just keyword density
  • Professional expertise alignment between your profile and posts
  • Engagement quality not just engagement quantity
  • Audience relevance based on semantic topic matching
  • Author credibility through expertise verification

The algorithm now performs what LinkedIn engineers call a “360-degree check” of your profile before distributing content. If there’s a mismatch between your stated expertise and post topics, your content gets buried, even if it’s objectively high-quality.

The Three-Stage Evaluation Process

LinkedIn’s 2026 algorithm evaluates content through three distinct stages:

Stage 1: Quality Filtering and Profile Verification Your content must pass an initial spam and relevance check. 360Brew analyzes whether you’re qualified to post about specific topics based on your profile’s expertise signals.

Stage 2: Initial Engagement Testing (The Golden Hour) LinkedIn shows your post to a small test audience, typically your most engaged first-degree connections. The algorithm measures dwell time (how long people actually read), saves, meaningful comments, and negative signals like quick scrolls. This is very similar to how instagram and tiktok test your content as well. This is good, when we have similarities it makes repurposing that much more attainable. 

Stage 3: Extended Distribution Posts that generate strong signals in the first 60-90 minutes get pushed to second-degree connections and users with similar professional interests. This distribution can continue for 48-72 hours if engagement remains strong.

Why Forbes Called This LinkedIn’s Biggest Change Ever

Recent investigation by Forbes revealed that LinkedIn’s algorithm changes represent the platform’s most significant shift toward semantic intelligence. The research confirmed several key insights that align perfectly with what 360Brew documentation shows:

Profile Alignment Now Controls Distribution

Your LinkedIn profile has become inseparable from your content strategy. The algorithm uses your headline, About section, experience, and skills to verify your authority before distributing posts to relevant audiences.

Example of poor alignment:

  • Profile: “Marketing Manager at SaaS Company”
  • Posts About: Crypto trading, meditation, travel photography, occasional marketing content

Example of strong alignment:

  • Profile: “RevOps Director | B2B SaaS Go-to-Market Strategy | HubSpot + Salesforce Integration”
  • Posts About: Sales operations workflows, CRM architecture, B2B funnel optimization, SaaS metrics

Saves Are the New Likes

The Forbes investigation confirmed what LinkedIn power users suspected: saves have become the most important ranking factor. When someone saves your post, they’re telling the algorithm “this content is valuable enough that I want to reference it later.”

This is so new I had to go find where my saved content was.  I have not until now found very much content save worthy on LinkedIn.  This shifts repurposing and CTA’s. 

According to Sprout Social’s algorithm analysis, posts with high save rates see significantly better long-term distribution compared to posts that only generate likes and quick comments.

Posts that get saved consistently:

  • Frameworks and templates
  • Industry insights with specific data
  • Resource lists and tool recommendations
  • Step-by-step tactical breakdowns
  • Contrarian perspectives backed by experience

Post Consistently, Avoid Engagement Bait

LinkedIn’s algorithm now actively penalizes obvious engagement tactics like:

  • “Agree or disagree?”
  • “Thoughts on this?”
  • “Comment YES if you believe…”
  • Generic motivational quotes
  • Polls designed solely for engagement

Instead, the algorithm rewards posts that generate authentic professional discussions and provide actionable insights.

 

This change makes me happy because the last thing we need is a bunch of rage bait on a professional site.  Its very low EQ. 

What Works Now: The LinkedIn Algorithm 2026 Strategy

1. Optimize Your Profile for Algorithm Recognition

Your profile must clearly signal your expertise areas to the algorithm. This isn’t about keyword stuffing, it’s about semantic clarity.

Headline Optimization: Replace vague titles with specific expertise indicators:

  • ❌ “Marketing Expert | Helping Companies Grow”
  • ✅ “VP of Marketing @ B2B SaaS | Helping Tech Companies Scale ABM Programs from $1M to $10M ARR”

About Section Authority: Your first 1-2 sentences must immediately establish expertise in your content topics. Include specific outcomes, frameworks you’ve developed, and measurable results.

Skills and Experience Alignment: Ensure your listed skills and job experience support the topics you post about. The algorithm cross-references these signals for credibility verification.

2. Focus on Depth Score Instead of Engagement Rate

LinkedIn introduced what researchers call “Depth Score” a metric measuring how long people actually engage with your content before scrolling away.  Buffer’s analysis of LinkedIn’s 2026 changes shows that dwell time has become a primary ranking signal.

Optimize for reading time:

  • Write comprehensive posts (800-1000 words perform best)
  • Use strategic formatting with line breaks and bullet points
  • Lead with compelling hooks that justify continued reading
  • Include data, case studies, or personal experiences
  • End with thought-provoking questions that generate substantial responses

Content structure that increases dwell time:

  1. Hook: Start with a surprising statistic or contrarian statement
  2. Context: Explain why this matters to your audience
  3. Insights: Share specific tactics, frameworks, or lessons learned
  4. Evidence: Include data, case studies, or real examples
  5. Call to Action: Ask for specific feedback or experiences

This is very similar to many other platforms but LinkedIn gives you a strong place to truly highlight your expertise. 

3. Master the Save-Worthy Content Formula

Since saves drive long-term distribution, create content specifically designed for referencing later:

Framework Posts: Share systematic approaches to common professional challenges. Example: “The 5-Stage B2B Lead Qualification Framework That Increased Our Close Rate 40%”

Resource Roundups: Curate tools, articles, or insights around specific topics. These posts consistently get saved for future reference.

Case Study Breakdowns: Document specific projects with metrics, tactics, and lessons learned. Other professionals save these for strategic insights.

Contrarian Perspectives: Challenge conventional wisdom with data-backed alternative approaches. These generate saves from people who want to reference your perspective later.

4. Ignore Hashtags, Focus on Natural Keywords

The Forbes investigation confirmed that LinkedIn’s algorithm has moved away from hashtag-based discovery toward intent-based SEO. The algorithm now scans the actual words in your post rather than relying on hashtags for categorization.

Instead of hashtag optimization:

  • Use natural keyword phrases within your content
  • Name specific companies, tools, and methodologies
  • Include industry terminology that your audience searches for
  • Write descriptively about topics rather than relying on tags

5. Strategic Link Usage

Contrary to popular belief, LinkedIn doesn’t ban external links, but posts with links do see 15-20% lower reach. The key is making the post valuable independent of the link.

Link strategy that works:

  • Ensure your post provides complete value without clicking through
  • Use links as supplementary resources, not the main point
  • Remove preview cards to minimize reach impact
  • Consider putting links in the first comment instead

What Doesn’t Work Anymore: Deprecated LinkedIn Strategies

Engagement Pods Are Dead

LinkedIn’s AI can now detect artificial engagement patterns, including:

  • Coordinated likes from the same group of people
  • Comments that don’t relate to post content
  • Rapid engagement spikes that don’t match normal patterns
  • Generic comments like “Great post!” or “Thanks for sharing!”

Viral Tactics Are Penalized

Strategies that worked in 2024-2025 now hurt your reach:

  • Clickbait hooks designed purely for engagement
  • Controversial takes unrelated to your expertise
  • Motivational quotes without professional context
  • Personal stories without business insights
  • Polls created solely for engagement metrics

Frequency Over Quality

The pressure to post daily is gone. 360Brew significantly reduces the importance of posting frequency in favor of content quality and consistency within expertise areas.

Research shows that professionals posting 2-3 high-quality, expertise-aligned posts per week see better results than those posting generic content daily.

Cross-Platform Copy-Paste

LinkedIn’s algorithm can detect when content is copied from other platforms. Posts that are clearly formatted for Instagram or Twitter see reduced distribution on LinkedIn. Small changes to content is key here.  Especially your CTA!!

Implementation Strategy: Your 90-Day LinkedIn Algorithm Adaptation Plan

Weeks 1-2: Profile and Content Audit

Profile Optimization:

  1. Audit your last 20 posts to identify consistent content themes
  2. Rewrite your headline to include 2-3 specific expertise areas
  3. Optimize your About section to establish credibility in those areas
  4. Align your skills and experience with your content topics

Content Analysis:

  1. Review which posts generated saves vs. just likes
  2. Identify your highest-performing content formats
  3. Note topics that generated meaningful comments and discussions
  4. Eliminate content that doesn’t align with your expertise

Weeks 3-6: Content Strategy Development

Topic Consistency:

  • Choose 2-3 core professional topics that match your expertise
  • Create content pillars around these themes
  • Develop a content calendar focusing 80% on these topics
  • Allow 20% for adjacent topics and personal insights

Format Testing:

  • Experiment with long-form posts (800-1000 words)
  • Create framework and resource posts designed for saves
  • Test carousel posts with substantial insights (not generic tips) PLEASE POST AS A PDF. 
  • Share case studies and data-driven insights

Weeks 7-12: Community Building and Optimization

Engagement Strategy:

  • Only engage meaningfully with content from your ideal audience
  • Leave substantial comments that add value to discussions
  • Share others’ posts with your own insights added
  • Build genuine relationships through DMs and profile engagement

Performance Tracking: LinkedIn now provides advanced analytics showing saves, follower growth per post, and profile views driven by content. Focus on these metrics instead of vanity engagement numbers.

Use these insights to refine your topic focus and content formats based on what generates quality engagement from your target audience.

Advanced Tactics for LinkedIn Algorithm Success in 2026

The Employee Advocacy Advantage

 According to recent LinkedIn research, employee reshares reach 561% further than company page posts in the 2026 distribution model. This represents a systematic structural advantage rather than a temporary algorithm fluctuation.

Companies should shift budget from company page maintenance to executive personal brand development and employee advocacy programs that leverage this reach advantage.

Content Repurposing for Long-Term Value

360Brew gives quality content longevity regardless of recency. Unlike previous algorithms that heavily weighted posting time, good content can now surface for days or weeks after publication.

Create comprehensive posts that can be referenced long-term, then repurpose key insights into:

  • Shorter tactical tips
  • Visual carousels highlighting key points
  • Video explanations of complex frameworks
  • Follow-up posts diving deeper into specific aspects

The Cohort Seeding Strategy

LinkedIn’s algorithm builds a profile of you based on who you interact with, then serves your content to people who look similar. This is called “cohort seeding.”

Be intentional about your engagement patterns:

  • Only like, comment, and share posts from your ideal client profile
  • Avoid engagement with content outside your professional focus
  • Seek out and engage with industry leaders in your expertise areas
  • Share content that attracts your target audience to engage with you

Measuring Success in the New LinkedIn Algorithm Environment

Metrics That Matter in 2026

Primary Success Indicators:

  • Saves per post: The strongest predictor of long-term reach
  • Dwell time: How long people actually read your content
  • Profile views from posts: Indicates content is driving professional interest
  • Quality comments: Substantial responses that demonstrate engagement depth
  • Follower quality: Growth from relevant professionals in your industry

Secondary Indicators:

  • Direct message conversations: Content driving real business discussions
  • Connection requests with context: People mentioning your content specifically
  • External mentions: Your insights being referenced on other platforms
  • Speaking opportunities: Thought leadership leading to professional opportunities

Tracking Tools and Analytics

LinkedIn provides enhanced analytics for posts up to one year old, showing saves, followers gained, and profile views generated. However, for historical tracking beyond one year, consider tools like:

  • LinkedIn’s native analytics: For recent performance data
  • Third-party tools: For extended historical analysis and competitor insights
  • Google Analytics: If driving traffic to your website or blog
  • CRM tracking: For leads and opportunities generated from LinkedIn content

The Future of Professional Content on LinkedIn

Authentic Expertise Wins

LinkedIn’s 360Brew algorithm represents a fundamental shift toward rewarding genuine professional expertise over marketing tactics. This creates massive opportunities for subject matter experts who were previously drowned out by louder, less knowledgeable voices.

The platform is positioning itself as a branding and thought leadership platform, not just a job board. This means consistent, expertise-driven content creation becomes a competitive advantage for career growth and business development.

Quality Over Quantity Becomes Standard

The era of daily posting for algorithm appeasement is ending. Professionals who focus on creating fewer, higher-quality posts that demonstrate real expertise and provide lasting value will see better results than those maintaining aggressive posting schedules with shallow content.

Community-Driven Growth

LinkedIn’s algorithm increasingly rewards genuine community building over broadcast marketing. The professionals who succeed will be those who consistently provide value, engage authentically with their networks, and build real relationships rather than just accumulating followers.

Your LinkedIn Algorithm 2026 Action Plan

The LinkedIn algorithm changes aren’t temporary adjustments, they represent the platform’s permanent evolution toward semantic intelligence and expertise verification. The professionals who adapt quickly will build sustainable competitive advantages while others struggle with outdated tactics.

Start this week:

  1. Audit your profile for expertise-content alignment
  2. Analyze your recent posts to identify what generates saves vs. surface engagement
  3. Choose 2-3 expertise areas to focus your content strategy around
  4. Create one comprehensive post optimized for saves and meaningful engagement

Focus on the fundamentals:

  • Write for humans who want to learn from your expertise
  • Provide actionable insights based on real experience
  • Build genuine relationships with your professional community
  • Measure success by business impact, not vanity metrics

The algorithm will continue evolving, but authentic expertise and genuine value creation will always be rewarded. LinkedIn’s 360Brew update simply made it easier for the algorithm to identify and promote the content that actually helps professionals grow.

Your opportunity lies not in gaming the system, but in being so genuinely helpful and expert in your field that the algorithm can’t help but promote your content to the people who need it most.