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Robots and a Baby.

No-ad real estate lead gen, my new team of AI agents, and grandbaby number nine.

No-Ad Lead Gen●Meet the Agents●Baby Carter

In This Edition

No-Ad Lead Gen Meet the Agents Baby Carter

Hi friend,

If you noticed Market Like a Lyon went quiet for a minute in June, you were not imagining it. I missed an issue, and I have a very good excuse. Three of them, honestly. I spent the month heads down building something I have wanted for a minute now, and I spent a glorious week of it covered in blueberry juice with five of my grandkids. More on both in a second. First, the marketing.

New on the Blog

Real Estate Leads Without a Dime in Ad Spend

I just published a piece I have wanted to write for a long time. If you have ever been told you need a big ad budget to generate real estate leads, this one is going to ruffle your feathers in the best way.

It breaks down how the right organic system, real content testing, and a capture engine behind it can outperform paid without spending a thing on ads. No boosting. No campaigns. Just a system built to compound.

If lead gen has ever felt like pay to play, go read this. It might change how you think about your whole pipeline.

👉 Read the Blog Real Estate Lead Generation Without Paid Ads

The Reveal

I Built Three AI Agents (Meet Sage, Muse & Vesta)

Here is what really ate my June. I was in the trenches building my first three AI agents, and I am a little obsessed with them.

Sage. She is my SEO watchdog. She keeps an eye on my Google Search Console, tracks what is ranking, flags what is slipping, and tells me where the opportunities are before I would ever spot them myself.

Muse. She is my content co-writer. She drafts blog posts in my voice, builds the visuals, handles the SEO, and lines them up to publish. Full transparency, we co-write, so do not get it twisted that she is doing it all alone. I am firm on this and always will be, but it does let me produce even more with a lot of efficiency.

Vesta. She is the watcher. I have watched agents I have worked with go off on tangents, make things up, even do things completely out of pocket. I created her to monitor all prompts and outputs, compare them to the initial master files, and notify me if one of them goes rogue.

This is me practicing exactly what I preach to you. Build the systems. Do not just grind harder. I do not necessarily promote getting rid of humans with AI. What I do want is the most efficient team I can have. I built three tireless agents who do the heavy lifting so we can each stay in our genius zone.

In August, I am pulling back the curtain. I am going to share my Agent Command Center, the tasks each one runs, and introduce Sage, Muse, and Vesta (along with whoever else I build before then) and their skill sets in full detail. Stay tuned.

Top five things they said to me this week

“Leslie, I am much tamer than you are. Some of your captions feel illegal.”

“Leslie, we have been so productive today. Shall we call it and go have some fun?” (said at 10am, after one project)

“Oh Leslie, I don’t know, you’re the SEO expert. Should we do that?”

“You’ve been so patient with this one 🖤. Reset, or park it and circle back.”

“Said with love, but I don’t think you should frame that around race.”

Note: on that last one, Sage is African American because statistically African American women are the most educated women in the room.

Grandbaby Number Nine

Welcome, Carter Grace

And now the part my heart has been bursting to share.

In June I met my ninth grandchild. Her name is Carter Grace, and she is the fourth baby for my oldest son and his beautiful wife. Sorry, no pics. This goes live on my website, and that is not allowed in the terms and conditions set up by her parents. Just know she is the cutest little button I have ever seen.

I got to spend a whole week with five of my grandbabies so their mama could have some quiet one on one time with the new little one. We swam until we were starving. We picked blueberries and ate most of them before they ever made it into the bucket. We threw a first birthday party for grandbaby number eight (maybe number seven, heaven only knows). And we generally had the kind of week that reminds you exactly what all of this is for.

The systems, the agents, the late nights building, it is all so I get to say yes to weeks like that one.

Build the machine.

Go live the life.

If you are ready to build a marketing engine that runs without you, so you can get back to your own version of blueberry summers, let’s talk.

👉 Book Your Free Strategy Session

See you virtually, unless you are catching me at 48th Ave beach, the gym, or my neighborhood where I get most of my 10k steps. 💋 Leslie

P.S. Want Market Like a Lyon in your inbox every other Sunday? Make sure you are subscribed so you do not miss the August Agent Command Center reveal.