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Leslie M Lyon Fractional CMO & Digital Marketing Agency for Real Estate and Service Brands

Elevate Your Brand

Your brand tells people whether to trust you before you ever speak a word.

As your Fractional CMO and digital marketing partner, we help you build the strategy, systems, and presence that make the right clients stop scrolling, feel compelled to reach out, and stay for the long term. 

Serving Entrepreneurs in the US and Globally

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Leslie M Lyon, Fractional CMO and Digital Marketing Strategist
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As Featured Multiple Times in.....

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“The businesses winning in 2026 have one thing in common. They stopped posting to check the box and started building systems linked with Social Media to drive sales and engagement. ” ~Leslie Lyon

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“We didn’t fight the ad restrictions. We made them irrelevant. Three months of disciplined organic strategy and our client had something no one else on the island had a lead pipeline that just kept filling.”

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Leslie M Lyon Viral Framework

The Power of Trial Reels

The Viral Engineering Blueprint infographic showing Leslie M Lyon's Instagram Trial Reels strategy framework for mastering viral content

The Viral Engineering Blueprint: Mastering Instagram Trial Reels

This framework can be implemented for any industry, any tone, or voice. It also provides you with content that can be repurposed across the rest of your channels. For a truly omnipresent brand. 

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INSTAGRAM TRIAL REELS STRATEGY
Instagram Hero Channel: at Leslie M Lyon we encourage every founder, brand and business to create for one platform and expand from there.  

Trial Reels Allows you to push the limits of your brand while testing content to see what hits and what doesn't.  This allows you to test unlimited Reels and enhance your reach at the same time. 

ALL THE DETAILS: Viral Framework
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Why Entrepreneurs Choose Leslie M Lyon As Their Fractional CMO

Leslie M Lyon is a fractional CMO and full-service digital marketing agency built for entrepreneurs and growing businesses who need senior-level marketing leadership  without the full-time executive price tag.

Since 2015, we've partnered with founders and service-based businesses to build strategic marketing ecosystems, not just campaigns. We don't hand you a plan and walk away. We lead, execute, and stay accountable to your growth.

From fractional CMO strategy and Instagram systems to SEO, AEO, web design, and CRM automation every service is intentionally connected so your marketing works as one powerful system instead of disconnected tactics.

If you're ready to stop guessing and start scaling with a strategic partner who shows up like a true member of your leadership team you're in the right place.

 

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Leslie M Lyon’s Fractional CMO & Digital Marketing Services

FRACTIONAL CMO

You need executive marketing leadership. You don’t need a $300K salary to go with it. A Fractional CMO gives you senior-level strategy, team leadership, and full marketing oversight – part-time, at a fraction of the cost. Perfect for businesses doing $1M-$20M+ that need someone thinking at the executive level without adding to payroll.

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INSTAGRAM HERO CHANNEL STRATEGY

Stop posting and praying. Start building a system that reaches new viewers. We use Instagram’s Trial Reels feature to test your content with new audiences before going all-in. The result is a 6-12 month strategy built on real data – not guesswork. Your Instagram becomes a self-feeding growth engine that compounds over time.

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MARKETING STRATEGY & FLYWHEEL CREATION

Scattered tactics don’t scale. A connected strategy does. We build custom marketing flywheels that turn your fragmented efforts into a self-reinforcing growth engine. Every channel, every campaign, every piece of content working toward the same goal. We build it, implement it, and train your team to run it.

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ORGANIC SOCIAL MEDIA MARKETING

Your Instagram is working. Now let’s multiply it. Once your Instagram Hero Channel is dialed in, we take that proven content and repurpose it strategically across Facebook, TikTok, LinkedIn, YouTube, Pinterest, and more. Same message. More reach. No starting from scratch on every platform.

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SEARCH ENGINE OPTIMIZATION (SEO)

Page 47 of Google is not a marketing strategy. We get you to page one through thorough keyword research, white hat on-page and off-page SEO, content creation, and link building. No shortcuts, no tricks – just a sustainable strategy that builds your authority and keeps you ranking long-term.

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ANSWER ENGINE OPTIMIZATION (AEO)

If AI can’t find you, your next customer can’t either. ChatGPT, Google AI Overviews, Perplexity, and Claude are answering your customers’ questions right now. Is your business the answer? We optimize your content to be cited by AI-powered answer engines – alongside traditional search – so you capture traffic from every direction.

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Full Digital Marketing Service Menu

Full Service Menu

Insights from our clients

Leslie goes above and beyond to make sure my needs are met. Her input and direction is always welcomed, which makes the communication process super easy and more constructive for business!!!

Jason Lee

Real Estate Professional- Jason Lee Real Estate- Georgia
Leslie is a rare combination of creativity, intelligence, and determination. From the moment Leslie took over our marketing, she quickly set about revolutionizing our approach. She understood our company’s core values and vision, and deftly translated these into a holistic marketing strategy that amplified our brand, enhanced our visibility, and increased our leads substantially.

Stacey Salyer

Managing Broker/ CEO- Edge Home Sales- Washington
Not only has Leslie assisted me with all questions and concerns, she has also been able to push me to elevate my brand in a way I could not have on my own! Leslie has proven she knows numerous amounts about brand marketing and I am so excited to see how this will help my coaching business grow even more. If you are looking for someone with extensive knowledge and need someone to help you grow your biz you have come to the right place! Thank you Leslie!!!

Izi Chinchay

CEO/Owner/Head Coach- Push the Goal- Tennessee
Leslie Lyon – Your Go-To Consultant for Marketing Success One of the standout qualities I noticed about Leslie is her ability to generate leads for businesses. She has a remarkable talent for identifying target audiences and crafting strategies that attract and engage potential customers. Through her expertise, she helped my business gain valuable traction and increase our customer base. Leslie’s prowess in managing social media profiles is truly remarkable.

Suzanne Hasz

CEO/President- Hudson Trailer Company- New York and Florida
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Digital Marketing Strategy

Trial Reels Strategy

How I Used Trial Reels to Hit 1 Million Views and 89% Non-Follower Reach in 7 Days

Leslie M Lyon is a digital marketing strategist and agency owner known for building marketing systems that work in the real world.

Since 2015, Leslie has partnered with service-based businesses, entrepreneurs, and growing brands to translate their expertise into clear, cohesive digital strategies that attract the right clients and support sustainable growth. Her work sits at the intersection of brand clarity, strategic marketing, and execution, ensuring that nothing feels disconnected or performative.

Rather than chasing trends or one-off tactics, Leslie focuses on building marketing ecosystems. This includes brand positioning, website strategy, organic and paid acquisition, search visibility, CRM infrastructure, and long-term nurture systems that work together to support both growth and retention.

Leslie’s approach is grounded in the belief that your brand is a living, breathing extension of your business. How it shows up digitally determines not just who you reach—but who trusts you, chooses you, and stays.

Leslie M Lyon

Fractional CMO

Instagram Strategist 

Organic Lead Generation Expert 

Connections > Followings

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