Every service,
one system.
Leslie M Lyon is a fractional CMO and digital marketing agency for entrepreneurs and service businesses who are done with one-size-fits-all tactics. Nothing here is sold as a list of deliverables. The strategy sets the direction, the website makes the business readable to search and AI, Instagram builds the audience, search brings the buyers, and your team learns to run it. Since 2015, hands-on, from the United States.
agency since 2020
to hand off to each other
beside a human team
train, or both
The results behind the services are on the case studies page, with the numbers.
Scattered tactics do not scale. A connected system does. Every service below is one part of it, and each one is built to hand off to the next.
How the services
fit together.
Most agencies hand you a list of services and let you work out how they fit. Here is how they fit, in the order they are usually built.
Strategy first, then the foundation, then the audience, then the search work, then the hand-off. Start anywhere on the loop. The first call finds the right place.
What I do,
and what each one is for.
Fractional CMO
Executive marketing leadership, without the full-time cost.
Strategy, team, budget, and results, owned by one seat, a few hours a month. For businesses doing $1M to $20M+ that need someone thinking at the executive level before a full-time hire makes sense.
Instagram Trial Reels Viral Framework
Test on strangers. Scale what wins.
Every reel goes out in three versions to people who have never seen you, Instagram reports back in 72 hours, and only the winners reach your profile. The foundation of the Instagram hero channel.
Organic Social Media Marketing
Your Instagram is working. Now multiply it.
Content created in Edits, tested as trial reels, then pushed to Facebook, TikTok, LinkedIn, YouTube Shorts, and Pinterest. Comments and DMs answered on Meta. All of it posted from the United States.
Search Engine Optimization
Get found by the people ready to buy.
Built on your Search Console and analytics data: the assessment first, then keywords, on-page, links, content, and the technical fixes. One page, built to rank and to be quoted.
Answer Engine Optimization
Become the source AI cannot answer without.
Content shaped as direct answers, structured so Google’s AI, ChatGPT, and Perplexity can quote it. All SEO is answer engine search now. The question is whether it quotes you.
Technical SEO
A site the machines cannot read does not exist.
Crawlability, indexing, Core Web Vitals, schema, and speed, audited on existing sites and built into every new one. The layer under every other kind of search.
Website Design and Development
Built for humans, and for the machines that send them.
Custom WordPress you own, with technical SEO, schema, speed, and answer-shaped pages from day one. Few plugins, a clean backend, and hosting and maintenance behind it.
Team Training and Hiring
A team that runs the system, without you.
Hands-on training in your own accounts, on the systems above, plus help hiring the right people with a 30/60/90-day plan so new hires hit the ground running.
One to One Training
You are the whole team. Run it like one.
The whole business strategy, an AI integration plan, agentic support, the social media only a human can do, and the data and cadence to run it. For the owner doing it alone.
Also on the menu, as part of an engagement or on their own:
The receipts,
from the case studies.
Paid was off the table, so the whole engine was built organic: the founder’s brand, the business account, the CRM underneath, and one to five million views a month across all channels.
A Marine Raider turned Realtor with the story of the decade and nobody hearing it. His own reels, positioned and pushed to the right rooms, went viral in ten days.
The Caribbean story was featured in Marketer Magazine, and this site’s own search data is a case study too: Google’s AI quoted it 32,000 times in one month. All of it is on the case studies page.
Build it. Train it.
Scale it.
The system, from the ground up
Strategy first, then the pieces, implemented so they are running, not planned. You get the expertise of a full marketing department without the overhead, with AI agents doing the repeatable work and a human team deciding what it is for.
Your team, or you
Most businesses get stuck outsourcing everything or doing it all themselves. The third way is a team that runs the system, and every engagement can end there.
Marketing that works while you sleep
A well-built engine runs all day: attracting, nurturing, converting, and reporting, whether you are working or not. It compounds, instead of starting over every quarter.
Not every business needs the same marketing
A solo entrepreneur and a firm with twelve agents do not need the same strategy. A service business and a store do not market the same way. No templates, no cookie-cutter playbooks. Every engagement is built from your industry, your audience, your goals, and where you are right now.
Three ways to work
- Execute. I run it and own the outcome. You run the business.
- Train. Your team learns the systems and runs them with confidence.
- Hybrid. I handle the heavy lifting while your team learns, then your team takes over.
Does your need
match the work?
Book a call and bring the business. I will look at where you are, where you want to go, and what the data says, and tell you which service fits, or that none of them does yet.
Five posts before the call.
One from each corner of the work, so you know how I think before we ever get on a call.
Frequently asked questions.
Which service do I start with?
The first call decides that, and it is usually one of three. If nobody owns the marketing, the fractional CMO seat. If the site cannot be read by search and AI, the website or technical SEO work. If the business needs attention now and has no budget for ads, Instagram and the trial reels framework.
Do I need all of these?
No. They are built to work as one system, and most businesses use two or three of them at a time. The services page is the menu, not the order.
Do you work with my industry?
Service businesses, real estate, property management, home services, e-commerce, coaches and consultants, SaaS, and more. The principles are the same. The tactics get adapted to your industry and your audience.
What happens on the first call?
A strategic conversation, not a pitch: where you are, where you want to go, what the data says about your marketing so far, and which service, if any, fits right now. Bring your accounts.
Where is the work done?
Everything is posted and published from the United States. The strategy, the content, the search work, and the site builds run here, with AI agents doing the repeatable work on a schedule and a human team deciding what it is for.
Who owns what I build for you?
You do. The website, the content, the accounts, and the data are yours from day one, on every service.