At Leslie M Lyon, we lead your marketing at the executive level, as your fractional CMO and strategic partner. We don’t just execute tactics. We build the systems, strategies, and ecosystems that make your marketing work as one connected growth engine.
We become an extension of your leadership team. We understand your market, your goals, and your clients and we build marketing that reflects all three.
No smoke and mirrors. No recycled playbooks. No junior account managers running your strategy.
Just senior-level thinking, clear execution, and a partner who is fully accountable to your results.
Your competitors are guessing. You don’t have to.”
Most agencies hand you the same playbook they gave your competitor last week. We don’t work that way.
As your fractional CMO and marketing partner, we start with your business, your goals, your audience, your competitive landscape, and build a strategy that’s entirely yours. No templates. No guesswork. No junior account managers making decisions above their pay grade.
We show up like a true member of your leadership team. That means we’re accountable to your growth, not just your deliverables.
Our clients don’t just get marketing services, they get a strategic partner who thinks at the executive level and executes with precision.
The results speak for themselves. Ready to see what’s possible?
Most entrepreneurs reach a point where marketing stops feeling manageable. You’re posting, running ads, maybe working with an agency but nothing is connecting. There’s no clear strategy tying it all together.
That’s exactly where a fractional CMO changes everything.
At Leslie M Lyon, we don’t hand you a list of services and let you figure out how they fit together. We come in at the executive level, assess your entire marketing ecosystem, and build a connected strategy that makes every channel, every piece of content, and every campaign work toward the same goal sustainable, scalable growth.
Since 2015 we’ve partnered with entrepreneurs and service-based businesses across the United States and Globaly to replace guesswork with strategy, and tactics with systems. The result is marketing that compounds over time instead of starting over every quarter.
FRACTIONAL CMO
You need executive marketing leadership. You don't need a $300K salary to go with it. A Fractional CMO gives you senior-level strategy, team leadership, and full marketing oversight - part-time, at a fraction of the cost. Perfect for businesses doing $1M-$20M+ that need someone thinking at the executive level without adding to payroll.
INSTAGRAM HERO CHANNEL STRATEGY
Stop posting and praying. Start building a system that reaches new viewers. We use Instagram's Trial Reels feature to test your content with new audiences before going all-in. The result is a 6-12 month strategy built on real data - not guesswork. Your Instagram becomes a self-feeding growth engine that compounds over time.
MARKETING STRATEGY & FLYWHEEL CREATION
Scattered tactics don't scale. A connected strategy does. We build custom marketing flywheels that turn your fragmented efforts into a self-reinforcing growth engine. Every channel, every campaign, every piece of content working toward the same goal. We build it, implement it, and train your team to run it.
ORGANIC SOCIAL MEDIA MARKETING
Your Instagram is working. Now let's multiply it. Once your Instagram Hero Channel is dialed in, we take that proven content and repurpose it strategically across Facebook, TikTok, LinkedIn, YouTube, Pinterest, and more. Same message. More reach. No starting from scratch on every platform.
E-COMMERCE SOLUTIONS
Your online store should sell while you sleep. Is it? We build WooCommerce stores designed to convert - not just look pretty. Strategic product page layouts, abandoned cart recovery, and SEO baked in from day one. Whether you're launching your first store or overhauling an underperformer, we build it to sell.
ANSWER ENGINE OPTIMIZATION (AEO)
If AI can't find you, your next customer can't either. ChatGPT, Google AI Overviews, Perplexity, and Claude are answering your customers' questions right now. Is your business the answer? We optimize your content to be cited by AI-powered answer engines - alongside traditional search - so you capture traffic from every direction.
SEARCH ENGINE OPTIMIZATION (SEO)
Page 47 of Google is not a marketing strategy. We get you to page one through thorough keyword research, white hat on-page and off-page SEO, content creation, and link building. No shortcuts, no tricks - just a sustainable strategy that builds your authority and keeps you ranking long-term.
TECHNICAL SEO
A beautiful website that Google can't crawl is just an expensive brochure. We build technical SEO into every website from day one - clean site architecture, Core Web Vitals, mobile-first design, schema markup, and fast load times. No "we'll fix it later" charges. It's done right from the start.
EMAIL MARKETING & LIST BUILDING
Your social following can vanish overnight. Your email list can't. We build email marketing systems you actually own - lead magnets, automated nurture sequences, segmentation, and campaigns that convert subscribers into customers. From list building to deliverability, we handle the whole engine.
PAID ADVERTISING
Paid ads can scale your business fast - or drain your budget with zero ROI. The difference is strategy. We manage data-driven PPC campaigns across Meta, Google Ads, YouTube, TikTok, LinkedIn, and Bing. Targeted to the right audience, optimized continuously, with landing pages built to convert. Every dollar working harder.
WEBSITE HOSTING
Cheap hosting costs you more in lost sales than it saves you monthly. We offer secure, reliable hosting with 24/7 monitoring, automated backups, DDoS protection, SSL, and 99.9% uptime - backed by real human support. Not a scripted call center. Actual people who know your website and care if it goes down.secure, and always available when customers need it.
CLIENT RETENTION MANAGEMENT (CRM)
Your leads are falling through the cracks. Let's fix that. We set up, customize, and manage your CRM so every lead is tracked, every follow-up happens, and nothing slips. From pipeline setup to team training to ongoing management - your CRM becomes the nerve center your sales process actually runs on.
ONE TO ONE TRAINING
You don't need to become a marketer. You need to stop making expensive guesses. Our one-on-one training for solo entrepreneurs and small business owners teaches you to read the data, make smarter decisions, and evaluate the freelancers and agencies you hire. Marketing literacy that makes you a sharper decision-maker - without turning you into a social media manager.
WEBSITE DESIGN AND DEVELOPMENT
Your website is your hardest-working employee. Is it showing up? We build custom WordPress websites that are fast, mobile-friendly, and SEO-optimized from day one - no templates, no cookie-cutter layouts. Every site is built to convert visitors into leads and reflect your brand the way it deserves to be represented.
TEAM TRAINING AND HIRING
A marketing team executing tactics without strategy is just expensive busy work. We train your existing team on the skills that actually move the needle and help you hire the right people when it's time to grow. Hands-on, practical training built around your real business - plus 30/60/90-day onboarding plans so new hires hit the ground running.
The internet marketing industry is growing at an unprecedented rate. According to eMarketer, American companies spend more than $110 billion on digital advertising. As more businesses invest time and resources in online marketing, it’s not enough to rely on old-fashioned promotional tactics to attract customers. Increase your sales volume and build a strong digital foundation with value-based internet marketing services. Digital marketing helps:
- Save time, resources and money
- Build your brand's reputation across online channels
- Achieve tremendous ROI
- Maximize more customer touchpoints
- Track campaign performance
- Increase customer retention
- Adjust your strategies based on Analytics and data
- Ensure greater long-term profitability
- Leverage accurate targeting
- Improve your conversion rates
This Is How We Do It Different. Direct, confident, sets up contrast without being generic.
No templates. No guesswork. No wasted budget. Just a strategy built around your business and a team that actually gives a damn about your results.
Your Marketing Should Work While You Sleep
Most businesses treat marketing like a chore, something to squeeze in between running the business. We treat it like a system. A well-built marketing engine runs 24/7, attracting leads, nurturing prospects, and converting customers even when you're not actively working. From your website to your email sequences to your social media presence, every piece works together to move people through your funnel. We build that system for you, train your team to maintain it, and optimize it continuously so it compounds over time. Marketing isn't a task on your to-do list. It's the engine that grows your business.
We Build It. We Train It. We Scale It.
There's a reason most businesses get stuck, they either outsource everything (expensive, no control, no internal growth) or try to do it all themselves (overwhelming, inconsistent, no expertise). At Leslie M Lyon we bridge that gap. We build your marketing strategy from the ground up, implement it so it's actually running, train your team to execute it confidently, and scale it as your business grows. You get the expertise of a full marketing department without the overhead. And when you're ready to hire, we help you bring on the right people and set them up for success. This isn't a one-and-done engagement. It's a partnership built around your long-term growth.
Not Every Business Needs the Same Marketing
A solo entrepreneur and a $10M company don't need the same strategy. A service business and an e-commerce brand don't market the same way. That's why we don't use templates, cookie-cutter playbooks, or generic strategies. Every client we work with gets a custom approach based on their industry, their audience, their goals, and where they are right now. Whether you need hands-on one-on-one guidance, executive marketing leadership, or a fully trained internal team, we tailor our approach to fit exactly where you are and where you're trying to go. Because your business is unique. Your marketing should be too.