Phase 3: Strategy Development (6-12 Month Roadmap)

Once we have 30-60 days of real data on YOUR brand with YOUR audience, we build your comprehensive Instagram strategy. This isn’t a generic playbook, it’s built specifically from your test results.

Your Strategy Includes:

Content Frameworks

• Proven content pillars tailored to your brand and audience
• Templates and formats that consistently perform for your niche
• A repeatable system for creating content that hits every time
• Hooks, storytelling structures, and CTA frameworks that work for your voice

Optimization Tools

• Profile optimization for maximum discoverability
• Bio and link-in-bio strategy
• Keyword optimization for Instagram search
• Hashtag strategy based on your test results
• Audio and trending content guidelines
• Posting schedule and cadence mapped to your audience’s activity

Implementation Systems

• Step-by-step content creation workflow
• Batch creation processes so you’re not scrambling daily
• Content Discovery for 6-12 months
• Engagement strategy and community management guidelines
• Metrics dashboard and KPIs to track progress
• Scaling triggers, when and how to increase output as you grow

Phase 4: Execution, Training, or Both

Here’s where we tailor to how YOU want to operate. We don’t believe in a one-size-fits-all approach to execution—your business is different, your bandwidth is different, and your goals are different.

Option A: We Execute It For You Leslie M Lyon and the team take over full Instagram/Meta management. We create the content, post it, manage your community, track performance, and optimize continuously. You focus on running your business. We handle Instagram.

Option B: We Train You (Or Your Team) If you want to keep Instagram in-house, we train you or your team on exactly how to execute the strategy. We teach you the systems, the workflows, the tools, and the mindset needed to maintain and grow your Instagram consistently. You’ll have everything you need to run it yourself, with confidence.

Option C: Hybrid Approach We handle the heavy lifting while training you along the way. You learn as we go, and when you’re ready to take the reins (fully or partially), you have the knowledge and systems to do it.

The End Result: A Self-Feeding Instagram System

This is what separates a struggling Instagram account from a thriving one. A self-feeding system works like this:

You create great content

→ It gets reach from the algorithm

→ People engage

→ The algorithm shows it to more people

→ More engagement

→ More reach

→ More followers

→ More leads

→ More sales

→ Repeat.

That’s not luck. That’s a system. And once it’s built and running, it compounds. Every week, every month, your Instagram gets stronger, not weaker.

What You Walk Away With:

• A fully optimized Instagram profile that attracts your ideal customer
• 30-60 days of tested, data-backed content insights specific to YOUR brand
• A 6-12 month content strategy with frameworks, templates, and systems
• A repeatable workflow for creating content that performs
• A clear understanding of what the algorithm wants from your brand
• The foundation for expanding to every other social media platform
• A self-feeding system that grows without you having to figure it out from scratch every day

Why Instagram First?

You might be wondering, why not TikTok? Why not LinkedIn? Why not all of them at once?

Trying to be everywhere at once is how brands end up nowhere.

Instagram is the hero channel because:

• It has 2+ billion active users spending 30+ minutes a day on the platform
• It’s the most versatile platform for visual storytelling across multiple formats
• Reels, Stories, Carousels, and Lives give you endless content variety
• It’s the strongest platform for building genuine community and direct engagement
• Content created for Instagram repurposes beautifully across every other platform
• Meta’s algorithm rewards brands that master one platform before spreading thin

Instagram is the foundation. Once it’s solid, we expand from there.