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All posts by : Leslie Lyon

The trial reels FAQ, every question answered straight, on the Leslie M Lyon blog card

The Trial Reels FAQ: Every Question, Answered Straight

InstagramTrial Reels

The trial reels FAQ: every question people ask about Instagram trial reels, answered straight, with links to the deep guide on each one.

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Turning job sites into content, the contractor's system, on the Leslie M Lyon blog card

Instagram for Contractors: Turning Job Sites Into Content

Organic Social MediaSocial Media

Your job sites are a content machine nobody is running. The shot list, the crew workflow, and the weekly system that turns real work into homeowner leads.

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Market Like a Lyon September 2026 newsletter cover: Fifty, and Only What Works. Facebook Trial Reels, Plan Q4 Now, Turning 50.

Fifty, and Only What Works

Newsletter

Facebook trial reels are real (I was wrong), the one question that decides your 2027 marketing budget, and what I’m keeping at 50.

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How long do trial reels last, the complete timeline, on the Leslie M Lyon blog card

How Long Do Trial Reels Last? The Complete Timeline

InstagramTrial Reels

How long do trial reels last? The full timeline: the 72-hour test window, what happens after, whether trials expire, and when to share or let one go.

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When to start holiday content, earlier than you think, on the Leslie M Lyon blog card

When to Start Holiday Content (Earlier Than You Think)

InstagramSocial Media

When to start holiday marketing: the real timeline by month, why the algorithm needs your content early, and what to prep in September and October.

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Before and after content that builds homeowner trust, on the Leslie M Lyon blog card

How Contractors Build Homeowner Trust With Before and After Content

Organic Social MediaSocial Media

Before and after content is a contractor’s highest-trust format. How to shoot it, caption it, and turn the reveal into homeowner calls.

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Reading your trial reel results like a strategist, on the Leslie M Lyon blog card

Reading Your Trial Reel Results Like a Strategist

InstagramTrial Reels

How to read trial reel results like a strategist: what each metric means, the ratios that predict winners, and the decisions each outcome should trigger.

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The fall Instagram plan for realtors, on the Leslie M Lyon blog card

The Fall Instagram Plan for Realtors

InstagramSocial Media

The fall Instagram plan for realtors: what to post when the market cools, how to own the serious-buyer season, and the content that sets up spring listings.

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The Q4 marketing review, what to cut before 2027, on the Leslie M Lyon blog card

The Q4 Marketing Review: What to Cut Before 2027

Fractional CMOSocial Media

The Q4 marketing review: how to audit this year’s spend, the six line items to put on trial, and what to cut before it rides into your 2027 budget.

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Trial reels for coaches and service providers, on the Leslie M Lyon blog card

Trial Reels for Coaches and Service Providers: Test Your Way to Clients

InstagramTrial Reels

Trial reels for coaches and service providers: test your message on cold audiences, find the hook that fills your calendar, and grow without dancing.

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Recent Posts

  • The Trial Reels FAQ: Every Question, Answered Straight
  • Instagram for Contractors: Turning Job Sites Into Content
  • Fifty, and Only What Works
  • How Long Do Trial Reels Last? The Complete Timeline
  • When to Start Holiday Content (Earlier Than You Think)

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    Recent Posts

    • The Trial Reels FAQ: Every Question, Answered Straight
    • Instagram for Contractors: Turning Job Sites Into Content
    • Fifty, and Only What Works
    • How Long Do Trial Reels Last? The Complete Timeline
    • When to Start Holiday Content (Earlier Than You Think)

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