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All posts by : Leslie Lyon

That's Giving Ick - Market Like a Lyon July 2026 newsletter header

That’s Giving… Ick

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How I train my AI content agent to write captions that perform without going basic or fake, plus the two Trial Reel questions I get asked the most.

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A laptop covered in neon casino slot-machine graphics, headline reading Casino Ads on a real estate website.

The SEO Assessment That Found 2,000 Casino Ads on a Client’s Website

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A real estate site ranked on Google for casino spam and nobody noticed. See what an SEO assessment catches that you never spot from your homepage.

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Trial Reels for Realtors

Trial Reels for Realtors: How to Reach Local Homeowners

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Trial Reels for realtors: test content on cold local homeowners without risking your followers, find what reaches sellers, and scale the winners.

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Instagram for Realtors

Instagram for Realtors: The Content That Gets Listings

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Instagram for realtors: the content that really gets listings and leads. Hint, it is not house tours. Here’s what to post to get chosen.

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Why Is My Instagram Reach Down

Why Is My Instagram Reach Down? The Real Reasons (and Fixes)

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Why is your Instagram reach down? It is almost never a shadowban. Here are the real reasons your reach dropped and how to earn it back.

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Round Robin Leads for Real Estate Teams

Round Robin Leads: How to Share Leads Fairly Across Your Agents

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Round robin leads keep your team fair and hungry. Here’s how to distribute the leads your brokerage’s organic content generates, without the drama.

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How to get more saves and shares on Instagram blog header, Leslie M Lyon

How to Get More Saves and Shares on Instagram (The Signals That Grow You)

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How to get more saves and shares on Instagram: why they matter more than views, and the content and CTAs that earn the signals that grow you.

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Instagram collaborations for real estate teams blog header, Leslie M Lyon

Instagram Collaborations for Real Estate Teams: The Growth Hack Most Firms Miss

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Instagram collaborations let a real estate team put one reel on several accounts at once, multiplying reach. Here’s how to use them to grow your firm.

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Trial Reels for contractors blog header, Leslie M Lyon

Trial Reels for Contractors: How to Test Content That Reaches Homeowners

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Trial Reels for contractors: how to test content on cold local audiences, find what reaches homeowners, and scale the winners, no ad spend.

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How to write SEO-optimized Instagram captions blog header, Leslie M Lyon

How to Write SEO-Optimized Instagram Captions That Get Found

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How to write SEO-optimized Instagram captions: the keyword, structure, and CTA formula that makes your content searchable and gets it found.

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Recent Posts

  • That’s Giving… Ick
  • The SEO Assessment That Found 2,000 Casino Ads on a Client’s Website
  • Trial Reels for Realtors: How to Reach Local Homeowners
  • Instagram for Realtors: The Content That Gets Listings
  • Why Is My Instagram Reach Down? The Real Reasons (and Fixes)

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    Recent Posts

    • That’s Giving… Ick
    • The SEO Assessment That Found 2,000 Casino Ads on a Client’s Website
    • Trial Reels for Realtors: How to Reach Local Homeowners
    • Instagram for Realtors: The Content That Gets Listings
    • Why Is My Instagram Reach Down? The Real Reasons (and Fixes)

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    Leslie M Lyon

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