Trial reels hooks that stop cold audiences: the five formulas behind every hook that works, with real examples for realtors, contractors, and coaches.
When a Fractional CMO Is the Wrong Call
Do I need a fractional CMO? Often the answer is no. Seven situations where the role is the wrong spend, and what fixes the problem instead.
How to Read Your Google Reports Without the Overwhelm
How to read your Google Search Console reports, the Instagram Story sequence lifting reach, and how to choose between a fractional CMO and an agency.
A Fractional CMO for Home Services and Contractors
Contractors run on referrals until referrals flatten. What a fractional CMO does for a home services business, what it produced for my roofing client, and when to skip it.
Real Estate Teams: Who Owns Marketing When Every Agent Posts Their Own Way
Real estate team marketing breaks when nobody owns it. What the firm should own, what agents keep, and the four rules that make a team feed work.
How to Hire a Fractional CMO
Define the gap, find candidates, ask the questions that separate operators from talkers, run a paid trial, and sign a contract that prevents the usual fights.
How to Measure a Fractional CMO: The KPIs That Matter in the First 90 Days
Fractional CMO KPIs for the first 90 days: what to measure early, what takes longer, and the vanity numbers that let a bad engagement look good.
Why Your Trial Reels Get Views but No Followers
Trial reels getting views but no followers? Views measure delivery, not interest. The four reasons cold viewers watch and leave, and how to fix each one.
Are There Trial Reels on Facebook?
Are there trial reels on Facebook? Yes, for some accounts. The two reasons you cannot see the toggle, and why a cross-posted Instagram trial is not one.
How Property Managers Get More Doors Without Cold Calling Owners
How property managers get more doors without cold calling. The five door sources, local SEO, the name problem, sales follow up, and why turns feed growth.