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All posts by : Leslie Lyon

Facebook trial reels: how to turn them on and what changes

Facebook Trial Reels Are Here: How to Turn Them On and What Changes

InstagramTrial Reels

Facebook trial reels are rolling out. What they do, why you need professional mode or a business page to see the toggle, and how to test on both platforms.

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Q4 marketing for home services, book winter jobs now, on the Leslie M Lyon blog card

Q4 Marketing for Home Services: Book Winter Jobs Now

Organic Social MediaSocial Media

Q4 marketing for home services: the fall content that books winter jobs, fills the slow season, and sets up your biggest spring, without ad spend.

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What 16,000 impressions in a month taught me about blog SEO, on the Leslie M Lyon blog card

What 16,000 Impressions in a Month Taught Me About Blog SEO

Digital MarketingWebsite

One post pulled 16,000 search impressions in a month at position 2.9. The five blog SEO lessons from my own dashboard, receipts included.

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How to get your content cited by Google AI, on the Leslie M Lyon blog card

How to Get Your Content Cited by Google AI

Digital MarketingWebsite

How to get your content cited by Google AI: the structure, format, and question-first writing that earned my site 22,600 AI citations in one month.

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Can you post the same reel as a trial and a normal reel, on the Leslie M Lyon blog card

Can You Post the Same Reel as a Trial and a Normal Reel?

InstagramTrial Reels

Yes, you can post the same reel as a trial and a normal reel. When it helps, when it hurts your reach, and the right order to do it in.

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Your 2027 marketing budget starts in Q4, on the Leslie M Lyon blog card

Your 2027 Marketing Budget: Plan It in Q4 or Pay for It All Year

Fractional CMOSocial Media

Plan your 2027 marketing budget in Q4, while there is still time to use it well. What to fund, what to cut, and the order most businesses get backwards.

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Where Instagram hid the carousel editor in the Edits app, on the Leslie M Lyon blog card

How to Turn On the Carousel Editor in Instagram’s Edits App

InstagramSocial Media

Instagram built a carousel editor into the Edits app, then hid it in Labs. Where the toggle lives, the four taps to turn it on, and what to do with it.

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How to go viral with trial reels, the framework step by step, on the Leslie M Lyon blog card

How to Go Viral With Trial Reels: The Framework, Step by Step

InstagramTrial Reels

How to go viral with trial reels, step by step: the testing loop, the signals to read, and how to turn one winning reel into a system that compounds.

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The realtor's guide to going viral without being cringe, on the Leslie M Lyon blog card

The Realtor’s Guide to Going Viral Without Being Cringe

InstagramSocial Media

How real estate agents go viral without dancing, pointing at text, or cringe trends: the content that earns reach and turns local attention into listings.

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Cited by Google AI 22,000 times in one month, on the Leslie M Lyon blog card

Cited by Google AI 22,000 Times in One Month: Here Is What Did It

Digital MarketingWebsite

My pages appeared in Google’s AI answers 22,600 times in one month. The exact posts that did it, why the AI picked them, and the catch nobody mentions.

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Recent Posts

  • The Trial Reels FAQ: Every Question, Answered Straight
  • Instagram for Contractors: Turning Job Sites Into Content
  • Fifty, and Only What Works
  • How Long Do Trial Reels Last? The Complete Timeline
  • When to Start Holiday Content (Earlier Than You Think)

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    Recent Posts

    • The Trial Reels FAQ: Every Question, Answered Straight
    • Instagram for Contractors: Turning Job Sites Into Content
    • Fifty, and Only What Works
    • How Long Do Trial Reels Last? The Complete Timeline
    • When to Start Holiday Content (Earlier Than You Think)

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