I get thousands of emails to my inbox a month. Only 1 I look forward to. This brought me to a giant conformational bias I can't shake.
I have one newsletter I never miss. One.
She’s a gem of a writer, knows her stuff, and has a voice unlike anyone else in the space. She’s the GOAT of email marketing, and if you haven’t checked out Ann Handley, you really should. Start here: annhandley.com/articles
This week she covered something worth paying attention to: AI email summarization.
You know the one, where AI reads, summarizes, and even responds to your emails while you never actually open them. The human experience of reading never happens.
Her point? If you aren’t being expressly chosen by your reader, you aren’t going to enjoy the benefits of permission-based email marketing. And she’s not wrong.
If your email voice is indistinguishable from AI-generated copy, your reader has zero reason to set it aside and consume it themselves. The AI will just handle it.
Here’s where my confirmation bias kicked in.
Because that line of thinking took me straight to social media. And here’s the thing: people are still consuming social media themselves. Not their AI assistants. They are actively scrolling, engaging, connecting, and interacting on their favorite channels every single day.
I say this as someone who spends an enormous amount of time creating content across social media platforms. Even with that investment, I still consume my favorites daily.
Which brings me to the entire point.
Social media is still the place where real human consumption is happening. Where people choose what they see, who they follow, and what holds their attention. If you aren’t showing up consistently enough to build a real presence, to be recognizable, to be unique, to give your people a genuine glimpse of you and your business, what exactly is the plan?
Your strategy doesn’t have to be complex. It does need a direction, a voice, and something that isn’t boring af to enjoy by your people. Not at all dissimilar to email consumption.
Do you have an email/newsletter you can’t live without.
Part 2: Latest Trial Reels News and when I finally felt like I understood myself as a parent.
Trial Reels had a bit of a glitch last week.
I’m not going to lie. When I saw the numbers tank in my account and my clients’ accounts, I had a moment.
You have got to be kidding me. Did they change the algorithm again?
I ran a few test posts, mixed things up, and the results were absolutely horrific.
Two days later, a little Instagram birdie informed me there had been an internal issue and it was course correcting.
In real time I watched the abysmal turn into the legendary. And I felt exactly like I did when I finally had my daughter.
Mind you, I had three boys before her. When I say I had no idea what I was doing, I mean it literally. But when my daughter arrived, she learned the way I did. She processed the way I did. She did not need to pee on everything in order to express herself. I finally understood parenting on a completely different level.
One day I showed her the alphabet and the sounds each letter made. The next day she taught herself to read.
The boys are by no means unintelligent. They are just much more physically wired, busy bee learners. With them I gave it absolutely everything I had and sometimes I simply could not find a pattern to their process.
My daughter showed up and I suddenly had people like me in the world. I was understood in a way I hadn’t experienced before.
Okay. Sidequest over.
Back to Instagram. Now that Trial Reels is back on track, check out the latest feature in the Instagram Trial Reels resource library to see how you can increase your reach by 20%.
No access to Trial Reels yet? Do the exact same thing without trials until you get it. It really is that simple.
Want the full breakdown on how Trial Reels actually works and what the data says about reach?
I’ve got you covered: Does Trial Reels Increase Views?
Are you allowed to talk about boobs in a marketing newsletter?!
I have a SubStack where I write on a more personal level.
There are times in my experience where people are offended by my humor and even my comfort with my body. Sometimes I ignore, sometimes I confront. If you are curious what shaped my wicked sense of humor feel free to explore more deeply.
I believe the world is so much better with humor and having great boobs also helps! Is it okay to say boobs in a marketing newsletter?!
https://leslielyon.substack.com/p/why-my-sense-of-humor-offends-you
I’m currently offering a FREE Strategy Session. BOOK HERE!
I am so constantly in awe of this life we get to partake in. Like are you for real?! After a lifetime of trying to find myself, she is here and she is so great and I just love her.
That beauty doesn’t find us all you know. If you have found it I would love to hear about it.
Leslie Lyon
P.S. I create a lot of my content from clients and friends questions. So if you have em, feel free to share them!
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