How to Repurpose One Piece of Content into 15+ Assets Without Burnout

How to Repurpose One Piece of Content into 15+ Assets Without Burnout

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How to Repurpose One Piece of Content into 15+ Assets Without Burnout

You spend hours creating one great piece of content. You post it. Maybe a few people see it. Then you move on to create something new from scratch.

That’s exhausting. And it’s inefficient.

Smart content creators don’t just post once and move on. They repurpose strategically. One strong piece of content can become 15+ assets across multiple platforms, reaching different audiences in different ways, without starting from zero every time.

Here’s exactly how to repurpose content effectively without burning out.

The Problem with Creating Content from Scratch Every Time

Most businesses and creators are stuck on the content hamster wheel:

  • Monday: Panic about what to post
  • Tuesday: Finally create something
  • Wednesday: Post it and hope it works
  • Thursday: Realize you need more content
  • Friday: Repeat the cycle

This approach leads to:

  • Constant stress and creative burnout
  • Inconsistent posting schedules
  • Mediocre content because you’re rushing
  • Limited reach because you’re only posting once per idea

There’s a better way.

The Content Repurposing Strategy That Actually Works

Instead of creating new content every day, create one strong pillar piece and repurpose it into 15+ smaller assets.

Here’s the mindset shift:

  • Old way: One idea = one post
  • New way: One idea = weeks of content across multiple platforms

This is how you scale content production without scaling effort.

Start with One Pillar Piece of Content

Your pillar content is the foundation. This is substantial, high-value content that you can break down into smaller pieces.

Examples of pillar content:

This is the asset you’ll repurpose into everything else.

How to Repurpose One Blog Post or Article into 15+ Assets

Let’s say you write a 1,500-word blog post or LinkedIn article. Here’s how to turn that into 15+ pieces of content:

Content Repurposing Ideas from Written Content

  1. Pull 5-7 key quotes Turn each quote into a standalone social media graphic with your branding.
  2. Create an Instagram or LinkedIn carousel Break the article into 8-10 slides that tell the story visually.
  3. Write a Twitter/X thread Summarize the main points in 8-12 tweets. Each tweet is a bite-sized insight.
  4. Record a short video Talk through the key takeaway in 60-90 seconds for Instagram Reels, TikTok, or YouTube Shorts.
  5. Create an infographic Visualize the main points, framework, or process from your article.
  6. Turn it into an email newsletter Use the article as the foundation for your next newsletter. Add a personal intro and a call to action.
  7. Extract sections into standalone posts Each major section of your article can become its own short-form social media post.
  8. Write caption variations Create 3-5 different Instagram or LinkedIn captions that tease the article and link back to it.
  9. Make a PDF lead magnet Format the article as a downloadable guide or checklist.
  10. Turn stats or data into graphics Pull any numbers, statistics, or data points and create visual posts around them.
  11. Create a “key takeaways” summary post Condense the entire article into 3-5 bullet points for quick consumption.
  12. Record an audio version Read the article aloud and post it as a podcast episode, voice note, or audio post.

How to Repurpose One Video into 15+ Assets

Let’s say you record a 15-minute video (podcast episode, YouTube video, or talking head video). Here’s how to repurpose that video content:

Content Repurposing Ideas from Video Content

  1. Transcribe the video Use the transcript as a blog post or LinkedIn article. Clean it up, add structure, and publish.
  2. Pull 10-15 short clips Cut the video into bite-sized clips (30-90 seconds each) for Instagram Reels, TikTok, YouTube Shorts, and LinkedIn.
  3. Create quote graphics from the video Pull standout quotes and turn them into image posts with captions.
  4. Write a summary post Summarize the video’s key points in a caption and link to the full video.
  5. Turn it into a Twitter thread Break down the video’s main ideas into a thread that tells the story without requiring people to watch.
  6. Create an audiogram Turn audio clips into visual content (waveform + captions) for social media.
  7. Extract one section into a standalone video Take one valuable segment and post it as its own piece of content with context.
  8. Create a “watch this if…” post Write a caption that says “Watch this if you struggle with [problem]” and link to the video.

The Content Repurposing Workflow That Saves Time

Creating 15+ assets from one piece of content sounds overwhelming. It’s not—if you have a system.

Step 1: Create the Pillar Content

Write the blog post. Record the video. Publish the LinkedIn article. This is your foundation. Invest time here to make it strong.

Step 2: Batch the Repurposing Work

Don’t try to repurpose over multiple days. Set aside 1-2 hours immediately after creating your pillar content and knock out all the repurposing at once.

What to create in your batching session:

  • Pull quotes and create graphics
  • Write captions and threads
  • Cut video clips
  • Outline carousel posts
  • Format the email version

Batching saves mental energy and prevents this from dragging on for days.

Step 3: Use Templates for Content Repurposing

Speed up the process by creating Canva templates for:

  • Quote graphics
  • Instagram carousels
  • Infographics
  • Thumbnail images

Once you have templates, you’re just plugging in new text and images instead of designing from scratch every time.

Step 4: Schedule Everything

Use a scheduler like Later, Metricool, Buffer, or Hootsuite to spread your repurposed content over 2-4 weeks.

You’re not dumping everything at once. You’re strategically distributing it so your audience sees different formats at different times.

Step 5: Save Everything to a Content Library

Store all your repurposed assets in Google Drive, Dropbox, or Notion organized by topic or date.

When you need content later—or when you want to remix something that performed well—you have a library to pull from instead of starting over.

The Mistake Most People Make with Content Repurposing

They think repurposing means copying and pasting the exact same thing everywhere.

That’s not repurposing. That’s lazy distribution.

Real content repurposing means adapting the core idea for different platforms and formats.

The message stays the same. The execution changes based on where it’s being posted and who’s seeing it.

Example:

  • LinkedIn article: In-depth, professional tone, 1,500 words, includes data and frameworks
  • Instagram carousel: Visual, scannable, 10 slides, conversational tone
  • Twitter thread: Concise, punchy, 10 tweets, uses thread-specific language
  • Reel: Fast-paced, engaging, 45 seconds, grabs attention in the first 3 seconds

Same core idea. Different formats. Different audiences. All driving back to the same message.

Why Content Repurposing Matters for Your Business

Content repurposing isn’t just about efficiency. It’s a growth strategy.

1. You Create Less But Reach More

One pillar piece becomes weeks of content. You’re not stuck on the content creation hamster wheel, constantly scrambling for new ideas.

2. You Reinforce Your Message

Repetition builds authority. When people see your ideas across multiple platforms and formats, your message sticks.

3. You Save Time and Mental Energy

You’re not starting from scratch every day. You’re maximizing the value of what you’ve already created.

4. You Meet Your Audience Where They Are

Some people prefer video. Some prefer reading. Some prefer quick social posts. Content repurposing ensures you reach all of them without creating entirely new content for each preference.

5. You Build a Content Library

Over time, you accumulate a massive library of proven content you can remix, update, and reuse whenever you need it.

How to Start Repurposing Content Today

Ready to implement this content repurposing strategy? Here’s your action plan:

This week:

  • Choose one piece of pillar content you’ve already created (or create one now)
  • Set aside 90 minutes to repurpose it into at least 10 assets
  • Schedule those assets to post over the next 2 weeks

This month:

  • Create 2-3 new pillar pieces
  • Repurpose each one into 10-15 assets
  • Track which formats get the most engagement

This quarter:

  • Make repurposing your standard workflow
  • Build templates for your most-used formats
  • Organize your content library so you can easily find and reuse content

Content Repurposing Strategy: The Bottom Line

Stop creating content once and moving on. Start repurposing strategically.

One strong piece of content can fuel your entire content strategy for a month. You don’t need to create more. You need to repurpose smarter.

Work smarter, not harder. That’s how you scale content without burnout.

Ready to take your content strategy to the next level? Check out our other resources on using trial reels effectively and building credibility with LinkedIn articles.

Need help building a sustainable content repurposing system for your business? Learn how we can help you create a strategy that drives results without the overwhelm.


How LinkedIn Articles Build Credibility with AI and Search Engines

How LinkedIn Articles Build Credibility with AI and Search Engines

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How LinkedIn Articles Build Credibility with AI and Search Engines

Your online presence is being cataloged by artificial intelligence right now. When someone asks ChatGPT, Claude, or Perplexity about experts in your industry, what shows up matters.

And right now, LinkedIn articles are one of the most powerful ways to establish your authority in these AI systems and search engines.

Most business owners don’t realize this is happening. The ones who do are building massive credibility advantages while everyone else is invisible to AI.

Here’s what you need to know about LinkedIn articles, language learning models, and why this matters for your business.

What Are Language Learning Models and Why Should You Care?

Language learning models, or LLMs, are AI systems like ChatGPT, Claude, Perplexity, and others. They’re trained on massive amounts of text from across the internet and use that data to answer questions, provide recommendations, and generate content.

Here’s what’s happening right now:

  • Someone asks ChatGPT “Who are the top experts in commercial real estate?”
  • Someone asks Claude “What should I know about starting a consulting business?”
  • Someone asks Perplexity “Who should I follow for social media marketing advice?”

The AI pulls from content it’s been trained on or can access in real time to answer these questions.

If your content isn’t out there in a format AI systems can access and understand, you’re not part of the conversation.

You’re invisible to the millions of people using AI to research, learn, and make decisions.

Why LinkedIn Articles Matter for LLM Credibility

LinkedIn articles aren’t just another social media post. They’re treated as authoritative, long-form content by both search engines and AI systems.

Here’s why LinkedIn articles are so effective for building credibility with language learning models:

1. LinkedIn Has High Domain Authority

Content published on LinkedIn ranks well in Google and is prioritized by AI systems because LinkedIn is a trusted, verified platform. According to Moz’s domain authority metrics, LinkedIn consistently ranks as one of the highest authority domains on the web.

When an AI system is deciding who to recommend as an expert, content from high-authority domains carries more weight. LinkedIn is one of those domains.

2. LinkedIn Articles Are Long-Form and Substantive

LLMs favor in-depth, well-structured content over short social media posts. A 280-character tweet doesn’t demonstrate expertise the way a 1,500-word LinkedIn article does.

LinkedIn articles give you the space to:

  • Explain complex topics thoroughly
  • Demonstrate deep knowledge
  • Provide frameworks and actionable advice
  • Show your thought process and experience

This signals to AI systems that you’re not just participating in conversations—you’re leading them.

3. LinkedIn Articles Are Tied to Your Professional Identity

When you publish a LinkedIn article, it’s attached to your verified professional profile. That creates a direct, unambiguous link between your name, your credentials, and your expertise.

AI systems can confidently say “According to [Your Name], a [Your Title] with experience in [Your Industry]…” because your LinkedIn profile provides that context.

4. LinkedIn Articles Are Publicly Accessible and Crawlable

Unlike content behind paywalls, in private groups, or on platforms with restricted access, LinkedIn articles are:

  • Crawlable by search engines like Google (learn more about how Google crawls and indexes content)
  • Accessible to AI systems for training and real-time retrieval
  • Shareable and linkable across the web

This makes LinkedIn articles one of the most discoverable formats for establishing authority.

How AI Systems Use LinkedIn Articles for Credibility

When someone asks an AI system for expertise or recommendations, here’s what happens behind the scenes:

Step 1: The AI searches its training data and real-time sources It looks for content related to the query across the web.

Step 2: It evaluates source credibility Content from LinkedIn, established publications, and verified experts gets weighted more heavily than random blog comments or social media posts.

Step 3: It identifies patterns of expertise If your name appears repeatedly in authoritative content on a specific topic, the AI recognizes you as a subject matter expert.

Step 4: It provides recommendations or citations The AI might directly recommend you, cite your content, or use your insights to answer the query.

This is already happening. People are being recommended as experts, landing consulting gigs, getting podcast invitations, and building reputations because their LinkedIn articles made them visible to AI systems.

What This Means for Founders and Business Owners

When you publish LinkedIn articles consistently, you’re doing more than growing your LinkedIn follower count. You’re building a searchable, AI-readable body of work that positions you as an authority in your field.

Here’s what happens over time:

Short-term (1-3 months):

  • Your LinkedIn articles start appearing in Google search results for industry topics
  • People researching your name find a portfolio of thought leadership
  • Your credibility increases with prospects, clients, and partners

Medium-term (3-6 months):

  • AI systems begin associating your name with your area of expertise
  • You get discovered by people who didn’t know you existed
  • Journalists, podcasters, and event organizers start reaching out

Long-term (6+ months):

  • You’re consistently recommended by AI when people ask about your industry
  • Your LinkedIn articles become reference material cited by others
  • Your authority compounds as more content gets indexed and recognized

This is the credibility flywheel, and LinkedIn articles are what keep it spinning.

How to Use LinkedIn Articles Strategically for AI Credibility

Ready to start building your authority with AI systems and search engines? Here’s how to approach LinkedIn articles strategically:

1. Publish LinkedIn Articles Consistently

Aim for at least one article per month. Consistency signals to both human audiences and AI systems that you’re actively engaged in your field and producing fresh insights.

2. Write About Your Industry, Not Just Your Business

Don’t turn every article into a sales pitch. Share:

  • Industry trends and analysis
  • Strategic frameworks you use
  • Lessons learned from experience
  • Contrarian perspectives backed by evidence
  • How-to guides that demonstrate expertise

Position yourself as a thought leader who educates and informs, not just a service provider who sells.

3. Use Clear, Keyword-Rich Titles for LinkedIn Articles

AI systems and search engines both prioritize clear, descriptive titles that match search intent.

Good: “The Platform Strategy Most Businesses Get Wrong in 2026” Bad: “Some Thoughts on Social Media”

Good: “How to Scale Your Consulting Business Without Burning Out” Bad: “My Journey as a Consultant”

Use language your target audience would actually search for.

4. Include Your Credentials and Experience Naturally in LinkedIn Articles

Help AI systems understand your level of authority by mentioning:

  • Your background and how long you’ve been in the industry
  • Notable clients or projects (where appropriate)
  • Results you’ve achieved
  • Unique insights from your experience

Don’t brag—just provide context that establishes credibility.

5. Engage with Comments and Shares on Your LinkedIn Articles

LinkedIn’s algorithm rewards engagement. The more comments, shares, and discussions your article generates, the more LinkedIn distributes it and the more likely it is to be indexed favorably by search engines and AI.

Respond to comments thoughtfully. Ask questions that encourage discussion. Share your article in relevant LinkedIn groups.

The LinkedIn Articles Credibility Flywheel

Here’s how this builds momentum over time:

You publish a LinkedIn article → It ranks in Google and gets indexed by AI systems → Someone researching your industry finds your content → They see you as an authority → They reach out, hire you, or recommend you → Your reputation grows → Your next article has even more reach and impact → The cycle repeats

Each article you publish adds fuel to this flywheel. The more you publish, the faster it spins.

What Happens If You Don’t Publish LinkedIn Articles

If you’re not creating authoritative, long-form content, here’s what you’re missing:

You’re invisible to AI systems that could recommend you as an expert You’re not showing up in search results when people research your industry You’re missing opportunities for partnerships, speaking gigs, media mentions, and high-value clients Your competitors who are publishing are building credibility advantages you’ll struggle to catch up with

The gap between people who understand this shift and people who don’t is widening every month.

How to Start Building LinkedIn Article Credibility Today

Here’s your action plan:

This week:

  • Identify 3-5 topics where you have deep expertise
  • Outline your first LinkedIn article (aim for 1,000+ words)
  • Write and publish it

This month:

  • Publish at least one more LinkedIn article
  • Engage with everyone who comments
  • Share your articles in relevant groups and on other platforms

This quarter:

  • Aim for 3-4 published LinkedIn articles
  • Start tracking whether you’re getting discovered through search or AI recommendations
  • Refine your topics based on what resonates

LinkedIn Articles and AI Credibility: The Bottom Line

Your online presence is being cataloged by AI right now. If you’re not actively creating authoritative content that AI systems can find, understand, and reference, you’re invisible in these systems.

LinkedIn articles are one of the easiest and most effective ways to establish your credibility with both human audiences and AI.

Start publishing. Your future clients, partners, and opportunities are searching for you right now. Make sure AI knows you’re an expert worth recommending.

Want to maximize your visibility even further? Learn how to use social media trends strategically and discover which platform should be your hero channel.

Trial Reels Strategy LinkedIn Articles | Content Repurposing Systems Newsletter Archive

Trial Reels Strategy, LinkedIn Articles for Credibility, and Content Repurposing Systems

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Trial Reels Strategy, LinkedIn Articles for Credibility, and Content Repurposing Systems

Part 1: How I Used Trial Reels to Hit 1 Million Additional Users and 89% Non-Followers in 7 Days

Trial Reels is a hidden gem for reach and testing.

Let me show you the exact strategy I used to hit 1 million views with 89% of these views from non-followers in a single week.

This isn’t luck. This is a testing system that removes the guesswork from what content will actually perform.

The Trial Reels Strategy That Changed Everything

Here’s what most people do: Create one reel, post it, hope it works, feel disappointed when it flops, repeat.

Here’s what I do: Create three variations of the same reel, test them all in trial reels, find the winner, post only the best version.

Here’s the exact process:

Step 1: Create Three Variations of Each Reel

Example: I did my top 3 sales on YouTube. I was making it madd in a day to match two inspo reels: however, don’t do WhatsApp (not on 8G), cold email (it’s a BIG skill employee in my team has), and a landing page with trial reels using paid traffic. Different result posting times or hour instead.

I create three different versions of the same core content. These variations can change:

  • The hook of owl country
  • The scroll footage
  • The editing part or length of the video clip

Each version serves a different angle. The execution has three different angles.

Example: If my reel is about “3 mistakes new business owners make,” I’d create:

  • Version A: Bold open-shot trvst, starts with mistake #1
  • Version B: Short text walk with “You’re not making clients plus I don’t even know”
  • Version C: Talking head (longer form start with why most small biz solutions move about posting)
  • Usually I try now with the same center

Step 2: Post All Three to Trial Reels the Day/Night Before

Every night, I post all three versions to trial reels. Trial Reels go live to about 50-200 people (Instagram says it’s “people who typically interact with your Reels” but Instagram, Instagram will show your reel to people first audience and give you performance data before it you post too your full reach.)

This is Instagram literally giving you A/B testing for free. Use it.

Step 3: Check Performance the Next Day

The next morning, I check which version of each reel performed best in trial reels. I’m looking at:

  • Views
  • Completion rate
  • Engagement (saves, shares, comments)

Out of even sat of these, one stands performs better. That’s the one I post.

Step 4: Post the Winners from Edits

Once I knock which version wins’ I go back in, that reel “before he right out of Instagram with get public Instagram and give you performance time before it you post to your full audience.)

This is Instagram literally giving you A/B testing for free. Use it.

Step 5: Save Winners for Repurposing

This step is critical and most people skip it.

I save every winning reel to my notes app continuing better to Google Drive. This becomes my “winning reel library” so I’m good for them. They’re not pressed into a folder of content that already proved it works.

If you have a ever-member looping folder, but is good for them. They’re not just sitting in a folder or content 6-8 my team. They’re working from a folder of content.

Step 6: Repeat Daily

I did this every single day for 7 days. Three topics. Three variations each. Test. Post the winners. Move on.

Step 7: Double Down on What Pops Off

During that week, three of my reels went viral. When I saw one taking off, I didn’t just celebrate and move on. I rerelated and posted it again with slight variations.

If something works, milk it. Repurpose it. Do it again.

The result? 1 million views in 7 days with 89% of those views coming from non-followers. That’s the algorithm pushing my content to new audiences because I proved it works.

Why This Works

Trial reels let you remove guesswork. You’re not hoping your content works. You’re testing your content in small doses and only rolling with the versions that get real results.

Most people make one version and pray. I create three versions and let the audience tell me which one wins.

This is how you study reach without wasting effort.

The Bottom Line

If you’re not using trial reels, you’re guessing. If you’re guessing, you’re burning…

Start testing. Post the winners. Build your repurposing library. Repeat.

That’s the system.

Part 2: How LinkedIn Articles Are Being Used as Credibility for Founders and Business Owners on LLMs

Your online presence is being cataloged by AI, and it’s affecting your credibility.

Language learning models like ChatGPT, Claude, Perplexity, and others are indexing content from across the web to build their knowledge base. When someone searches for expertise in your niche, what comes up is determined by what AI can find, understand, and trust.

And right now, LinkedIn articles are one of the most powerful ways to establish your authority in these systems.

What Are Language Learning Models (LLMs)?

LLMs are AI systems trained on massive amounts of text from the internet. They crawl the web to understand who the experts are in specific topics and pull from content that establishes authority.

When someone asks ChatGPT: “Who are the top experts in social media marketing?” or “How do I grow my business using content?” it pulls from content it has been trained on or can access in real-time. And the big AI systems (recently, of course they are fed you can set as well, you need to utilize this with content posted.

If your content isn’t out there, you’re not part of the conversation.

Why LinkedIn Articles Matter for LLM Credibility

LinkedIn articles are treated as authoritative content by search engines and AI systems. Here’s why:

1. Articles are long-form and substantive. LLMs favor in-depth, well-structured content that demonstrates expertise in a way that a short or caption or social media post can’t.

2. LinkedIn profiles are tied to professional identity. When you publish an article on LinkedIn, it’s published on your profile, which includes your credentials, your expertise, and your contact.

3. Articles are publicly accessible. Unlike some content behind paywalls or in closed platforms, most LinkedIn articles are indexed by search engines and accessible to AI systems.

4. Many people will research you via LLM. And if you’re among articles you are feed into AI systems and provide signals that readers research you via and find a library you are an expert of the information they will receive.

What This Means for Founders and Business Owners

When you publish LinkedIn articles consistently, you’re doing two things:

1. Increasing your LinkedIn authority. Content published on LinkedIn ranks well in Google and is prioritized by AI systems because LinkedIn is a trusted platform.

2. An AI system is asked to recommend experts, and your published content increases the likelihood you appear. Because AI cant published content

3. Articles are publicly accessible. Articles are searchable by name, research you and find your library of expertise.

How to Use LinkedIn Articles Strategically

1. Publish consistently. Aim for at least one article per month. Consistency signals expertise.

2. Write with depth and authority. Don’t just write business Share insights, trends, strategies, and perspectives. Position yourself as a thought leader, not just a service provider.

3. Use smart titles. Make your titles clear and benefit driven. Think about what your ideal client or system would research both people.

4. Include your expertise in your bio. Make it clear in your headline and summary what you specialize in. Build trust.

5. Engage with comments and shares. LinkedIn’s algorithm rewards posts that get conversations started. Engage actively and use these LLM’s and if you are among entities you are a signal of the information they will receive.

The Credibility Flywheel

Here’s how this builds over time:

You publish an article → It ranks in search and gets indexed by AI systems → They search you and you, or recommend you → Your reputation grows → You must multiple wheres the even create impact.

The Bottom Line

Your online presence is being cataloged by AI right now. If you’re not actually creating authoritative content, you’re missing out in these systems.

LinkedIn articles are one of the easiest, most effective ways to establish your credibility in AI-powered search.

Start publishing. Your future clients are searching for you, and AI is deciding whether or not you’re the expert.

Make sure the answer is yes.

Part 3: How to Repurpose One Piece of Content Into 15+ Assets (Without Losing Your Mind)

You created one great piece of content. Now what?

Most business owners post it once and it ends on “But they’re leaving 90% of the value on the table.

Smart content creators repurpose everything. One strong piece of content can become months’ worth of different audiences without you having to start from scratch burden every time.

Here’s exactly how to do it without burning out.

Start with One Pillar Piece of Content

Your pillar content is the foundation. This could be:

  • A blog post (1,500+ words)
  • A LinkedIn article
  • A podcast episode + transcript
  • A video (webinar or training)
  • A client case study

This is the asset you’ll break down and repurpose into everything else.

The 15+ Asset Repurposing System

From One Blog Post or LinkedIn Article:

  1. Pull 5-7 key quotes → Turn each into a quick group post
  2. Create a carousel post → Break the article into 8-10 slides for Instagram
  3. Write a shorter version → Post it as a long LinkedIn post (not article)
  4. Record a short video → Talk through the key takeaways (60 seconds for Instagram, TikTok)
  5. Visualize the main points → Use through the main points as a framework burn (Canva), suitable share
  6. Turn it into an email → Use the article as your newsletter content
  7. Extract one section into a standalone post → Eight major section can become a separate content piece
  8. Quote one surprising stat → Post it as a quick, curiosity-building social post
  9. Ask a related question → Post the article as a downloadable guide
  10. Make a PDF lead magnet → Format the article as a downloadable guide with proper with branded design
  11. Turn it into Twitter thread → Break down the video’s main ideas into a thread format (list)
  12. Pull 10-15 short clips → Cut the video into one-seed-clip for Reels, TikTok, YouTube Shorts
  13. Write a summary post → Summarize the idea in a caption with a link
  14. Write a summary post → Summarize the idea and turn ideas into a caption
  15. Create an audiogram → Turn audio clips into shareable visual content for social
  16. Create an audiogram → Break down the viewer’s main points into a downloadable guide

From One Video (Podcast, YouTube, Talking Head):

  1. Post the full video → Upload directly to LinkedIn, YouTube, Instagram TV series
  2. Pull 10-15 short clips → Cut the video into one-seed clip (for Reels)
  3. Write a Twitter thread → Post shorting clips into shareab social
  4. Write a summary post → Pull shorter quotes and turn them into image quotes

The Repurposing Workflow That Actually Works

Step 1: Create the pillar content. Write the blog post, record the video, publish your article.

Step 2: Batch the repurposing. Set aside 1-2 hours after creating your pillar content to break it down into smaller pieces. Don’t try to do this over multiple days.

Step 3: Use templates. Create Canva templates for quote graphics, carousels, and infographics. This speeds up the process.

Step 4: Schedule it out. Drop all your repurposed content into a content library. Save all your repurposed content over 2-4 weeks. You’re not achieving it all at once.

Step 5: Save everything to a content library. Store all your repurposed assets in Google Drive or Notion. When you need content later, you have a folder of content that already proved it works.

The Mistake Most People Make with Repurposing

They think repurposing means posting the exact same thing everywhere.

Wrong.

Repurposing means adapting the core idea for different platforms and formats.

Example:

  • LinkedIn: article (1,500+ words), professional, 1,500 words
  • Instagram: Carousel, Visual, transmedia, 10 slides
  • TikTok: Fast-paced, engaging, 45 seconds
  • Email: Real, fast context, deep value

Same core idea. Different formats. Different audiences.

Why This Matters for Your Business

1. You create less but reach more. One pillar piece becomes weeks of content.

2. You reinforce your message. Repetition builds authority. When people see your ideas across multiple platforms and formats, it sticks.

3. You save time and mental energy. You’re not starting from nothing every day. You’re maximizing what you’ve already made.

4. You don’t need to be an expert in every platform. Some people prefer reading. Some prefer watching. Some like quick posts. Repurposing ensures you reach all of them.

The Bottom Line

Stop creating content once and moving on. Start repurposing strategically.

One solid piece of content can fuel your entire content strategy for a month. Work smarter, not harder.

Ready to Level Up Your Content Strategy?

You just learned:

  • How to use trial reels to test and scale your reach
  • Why LinkedIn articles matter for your credibility in the age of AI
  • How to repurpose one piece of content into 15+ assets

Now it’s time to implement.

If you need help building a repurposing content strategy that drives results, let’s work together to create systems that grow results, engagement, and revenue without the burnout.

Reply to this email with “STRATEGY” and I’ll send you details on how we can work together.

Next Round we will be discussing:

  • Important Changes to 2025 Social Media Strategy
  • Multi-Generational Agency
  • Branding + Sales Friendly with Integrity

See you in two weeks, Leslie Lyon


How to Use Instagram Trial Reels to Hit 1 Million Views and 89% Non-Follower Reach in 7 Days

How to Use Instagram Trial Reels to Hit 1 Million Views and 89% Non-Follower Reach in 7 Days

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📌 See the entire Instagram Trial Reels Resource Library 

📌 Quick Definition:
Instagram Trial Reels are a testing feature that shows your Reel to non-followers first for 24 hours. Based on engagement metrics, Instagram decides whether to push your Reel to a wider audience or limit its reach.

Already know how Trial Reels work? Check out our [complete step-by-step video guide →]

How to Use Trial Reels to Hit 1 Million Views and 89% Non-Follower Reach in 7 Days

At Leslie M Lyon for our own content and for our customers we consistently have viral content. 

This is not a one time thing.  Leslie M Lyon has consistently generated viral frameworks for our brand and our clients.  

Posting content on Instagram and hoping it performs is a gamble. What if you could test your content before it goes live and only post what you know will work?

That’s exactly what Instagram trial reels let you do. And it’s the strategy I used to hit 1 million views with 89% of those views coming from people who don’t follow me. All in 7 days.

This isn’t about luck or going viral by accident. This is a systematic approach to content testing that removes guesswork and maximizes reach.

Here’s the exact process.

If you are needing support on why trends are important in 2026 check that out here.

What Are Instagram Trial Reels?

Trial reels are Instagram’s built-in A/B testing feature. When you post a reel, you can toggle on “trial reels” before publishing. Instagram will show your reel to a small test audience first and give you performance data before it goes live to your full audience.

This is Instagram literally giving you free content testing. Most creators don’t use it. That’s their mistake. For more information, check out Instagram’s official Creator Center.

The Trial Reels Strategy: How I Hit 1 Million Views in 7 Days

Here’s what most people do: Create one reel, post it, hope it works, feel disappointed when it doesn’t, repeat.

Here’s what I do: Create three variations of the same reel concept, test them all using trial reels, then post only the winner.

Step 1: Create Three Variations of Each Instagram Reel

I create three different versions of the same core concept every single day. The topic stays the same, but the execution changes.

What I change between variations:

  • The hook or text overlay
  • The font style and color
  • The b-roll footage
  • The starting point or length of the video clip
  • The pacing of cuts and transitions

This works for both b-roll reels and talking head videos. The message is consistent. The presentation has three different angles.

Example: If my reel topic is “3 mistakes new real estate investors make,” I create:

  • Version A: Bold sans-serif font, opens with mistake #1, fast cuts
  • Version B: Script font, opens with hook “You’re losing money and don’t even know it,” slower pacing
  • Version C: Different b-roll footage, same script, medium pacing with different starting clip

Each version tests a different hypothesis about what will grab attention and hold viewers.

Step 2: Post All Three Variations to Trial Reels the Night Before

Every night, I post all three variations of each reel topic to trial reels. If I’m creating content around three different topics per day, that’s 9 total videos being tested (3 topics x 3 variations each).

How to use trial reels:

  1. Create your reel as normal in Instagram
  2. Before you hit “Share,” toggle on the “trial reel” option
  3. Post it

Instagram will show your trial reel to a smaller test audience and track performance metrics. You’ll get data on views, completion rate, engagement, and more.

This is how you let your audience tell you what works instead of guessing.

Step 3: Check Trial Reels Performance the Next Day

The next morning, I review which version of each reel performed best. I’m looking at:

  • View count: Which got the most eyeballs?
  • Completion rate: Which one did people watch all the way through?
  • Engagement: Which got the most saves, shares, and comments?

Out of each set of three variations, one always performs better than the others. That’s the version I post to my main feed.

Step 4: Post the Winning Instagram Reels from Your Drafts

Once I know which reel won the test, I go back into my drafts and post that winning version to my main Instagram feed.

At this stage, I also cross-post to Facebook. (I’m currently testing whether cross-posting helps or hurts individual post performance, and I’ll update on those findings.)

The key here is that I’m not posting blind. I’m posting content that already proved it resonates with an audience.

Step 5: Save Winning Reels to Your Content Repurposing Library

This is the step most people skip, and it’s critical for long-term content success.

Every winning reel gets added to my video repurposing folder in Google Drive. This creates a library of proven, high-performing content that I can remix, repurpose, or recreate later.

If you have a team member managing content, this is invaluable. They’re not guessing what to create. They’re working from a folder of content that already delivered results. 

What to save:

  • The video file
  • The caption
  • Performance metrics
  • Notes on what made it work

This becomes your content gold mine.

Step 6: Repeat the Trial Reels Process Daily

I did this every single day for 7 days straight:

  • Three topics per day
  • Three variations of each topic
  • Test all nine in trial reels
  • Post the three winners the next day
  • Save winners to the repurposing library
  • Move on to the next day

No overthinking. No perfectionism. Just testing, data, and execution.

Step 7: Double Down on Instagram Reels That Go Viral

During that 7-day period, three of my reels went viral. When I saw one taking off, I didn’t just celebrate and move on.

I remixed it. I created new variations with slight tweaks and posted them again.

If something works, milk it:

  • Change the hook and repost
  • Use different footage with the same message
  • Create a “part 2” that builds on the viral reel
  • Repurpose the concept for a different platform

One viral reel can become five more high-performing pieces of content if you’re strategic about it.

The Results: 1 Million Views and 89% Non-Follower Reach

By following this trial reels strategy for 7 days straight, here’s what happened:

1 million total views across all posted reels 89% of those views came from non-followers

That second stat is the most important one. The Instagram algorithm pushed my content to new audiences because I gave it content that was already proven to perform well.

I wasn’t hoping for reach. I was engineering it.

Why the Trial Reels Strategy Works

Trial reels eliminate guesswork. You’re not crossing your fingers and hoping your content resonates. You’re testing it with real data before committing to a full post.

Here’s why this approach is so effective:

  1. You learn what your audience actually wants Not what you think they want. What the data proves they want.
  2. You only invest energy in winners Why waste time promoting content that’s already underperforming? Post what works and move on.
  3. You build a library of proven content Every winner goes into your repurposing vault. Over time, you have dozens of high-performing assets to remix and reuse.
  4. You train the algorithm to push your content When Instagram sees that your content consistently performs well in tests, it rewards you with more reach on future posts.

How to Start Using Trial Reels Today

Ready to implement this Instagram trial reels strategy? Here’s your action plan:

Week 1:

  • Choose 3 content topics relevant to your audience
  • Create 3 variations of each (9 videos total)
  • Post all 9 to trial reels over 3 days
  • Track which variations perform best

Week 2:

  • Post the winning variations to your main feed
  • Start building your content repurposing library
  • Analyze what patterns emerge (do certain hooks work better? specific footage styles?)

Week 3 and beyond:

  • Make this your standard content creation process
  • Refine your variations based on what you’ve learned
  • Scale up to more topics per week as you get comfortable with the workflow

Trial Reels Strategy: The Bottom Line

If you’re not using Instagram trial reels, you’re guessing what will work. If you’re guessing, you’re losing opportunities for reach and growth.

Start testing. Post the winners. Build your repurposing library. Repeat.

This is how you scale reach without scaling effort. This is how you go from hoping your content works to knowing it will.

 

One of my most viral hooks.

 

Repurposing your content with SEO optimization built in is one of the best ways to keep your content by being indexed from all platforms like Pinterest, Youtube, and Tiktok.

Frequently Asked Questions About Instagram Trial Reels Strategy

What makes a Trial Reel perform well?

High-performing Trial Reels typically have three things in common: a strong hook in the first 1-2 seconds that stops scrolling, content that delivers on the hook’s promise, and a format that encourages saves or shares (tutorials, tips, relatable humor). Instagram’s algorithm during the trial period heavily weights watch time and save rate.

How do I know if my Trial Reel is performing well?

Check your Insights 3-6 hours after posting. Look for: 60%+ average watch time, 3-5%+ save rate, 5-10%+ share rate, and 70%+ non-follower reach. If you’re hitting these benchmarks during the trial period, your Reel is likely to get pushed to a larger audience after 24 hours.

Should I post Trial Reels at specific times?

Post Trial Reels during your audience’s most active hours for maximum initial engagement during the test period. However, since Trial Reels prioritize non-followers, your usual “best posting time” may matter less. Test different posting times and track which ones yield the strongest 24-hour trial performance.

Can I use trending audio on Trial Reels?

Yes, and you should. Trending audio increases your chances of appearing on Explore pages and in non-follower feeds. During the trial period, Instagram is testing whether your content resonates with broader audiences—trending audio helps you reach those audiences more effectively.

What types of content work best for Trial Reels?

Educational content (tutorials, tips, how-tos), value-driven posts (list-style content, “things I wish I knew”), and highly relatable content (common pain points, humor) tend to perform best. These formats naturally encourage saves and shares, which are weighted heavily during the trial period.

How is non-follower reach calculated for Trial Reels?

Non-follower reach is the percentage of people who saw your Reel who don’t follow you. For Trial Reels, you’re aiming for 70-90%+ non-follower reach, which indicates Instagram is successfully testing your content with new audiences. You can find this metric in your Instagram Insights under the specific Reel’s analytics.

Should I respond to comments during the trial period?

Yes, absolutely. Engagement signals (including comment responses) tell Instagram your content is sparking conversation. Respond to comments quickly during the 24-hour trial period to boost engagement metrics and increase the likelihood Instagram pushes your Reel wider.

Can I edit a Trial Reel after posting?

No, you cannot edit a Reel after it’s published (whether it’s a Trial Reel or regular Reel). You can only delete it and repost with corrections. Make sure your content is polished before hitting publish on a Trial Reel.

What’s a good save rate for Trial Reels?

Aim for 3-5% or higher. A save rate means people found your content valuable enough to reference later. Instagram interprets high save rates as a strong quality signal. Content like tutorials, templates, and resource lists naturally earn higher save rates.

Why did my Trial Reel stop getting views after 24 hours?

If your Trial Reel had weak engagement during the test period (low watch time, few saves/shares), Instagram decided not to push it to a wider audience. This is the feature working as intended—it prevented a low-performer from taking up valuable distribution. Use the data to improve your next Reel.

Can I use hashtags on Trial Reels?

Yes, use 3-5 highly relevant hashtags. However, during the trial period, Instagram is primarily testing your content with non-followers through algorithmic distribution rather than hashtag discovery. Hashtags still matter, but content quality and engagement metrics matter more for Trial Reels.

How do Trial Reels affect the Instagram algorithm long-term?

Trial Reels help you identify high-quality content before committing to full distribution. By consistently posting Trial Reels that perform well, you’re training Instagram’s algorithm to recognize your content as valuable, which can improve your overall account reach over time.

Should I archive poorly performing Trial Reels?

Many creators delete or archive Trial Reels that performed poorly during the test period. Since the Reel won’t get significant reach anyway, removing it keeps your profile clean and prevents low-performing content from sitting in your grid. However, keep the analytics data for learning purposes.

Can Trial Reels go viral?

Yes. If your Trial Reel performs exceptionally well during the 24-hour test period, Instagram will push it to a massive audience, often resulting in viral reach (millions of views). The 1 million view example in this post came from a Trial Reel that showed strong early engagement signals.

What’s the ideal length for a Trial Reel?

Keep Trial Reels between 7-15 seconds when possible. Shorter Reels have higher completion rates, which boosts your average watch time percentage—a key metric Instagram tracks during the trial period. Only go longer if the content absolutely requires it.

Do I need a large following to use Trial Reels effectively?

No. Trial Reels are designed to test content with non-followers, so your existing follower count matters less. Small accounts can achieve massive reach through Trial Reels if the content resonates with new audiences. This levels the playing field for newer creators.

Can I cross-post Trial Reels to other platforms?

Yes, but wait until after the 24-hour trial period. You want Instagram’s algorithm to have accurate data about how your content performs natively on Instagram. After the trial period, feel free to repurpose high-performing Trial Reels on TikTok, YouTube Shorts, or other platforms.

How often should I use Trial Reels vs regular Reels?

Use Trial Reels for 50-70% of your content, especially when testing new formats, topics, or styles. Reserve regular Reels for time-sensitive content or posts where you want immediate distribution to your existing followers. Trial Reels are best for evergreen, high-quality content you want to maximize reach on.

What if my Trial Reel performs well but I want to delete it anyway?

If a Trial Reel performed well during testing, Instagram will likely continue pushing it to larger audiences. Deleting it means losing that momentum and reach. However, if there’s a compelling reason to remove it (error, outdated info), you can delete it at any time.

Can I see examples of successful Trial Reels from other creators?

Instagram doesn’t publicly label which Reels were tested as Trial Reels. However, you can identify likely Trial Reels by looking for posts from smaller creators that suddenly got massive reach (1M+ views with only 10K followers). These often started as Trial Reels that performed exceptionally during testing.

How do you get Instagram Trial Reels?

To get Instagram Trial Reels, make sure your app is updated to the latest version. When creating a Reel, tap “Advanced Settings” before publishing and toggle on the “Trial” option. If you don’t see it yet, your account may not have the feature – keep updating the app as Instagram is still rolling it out. Business and Creator accounts tend to get access first.

How many Trial Reels can I post a day?

Instagram doesn’t publish an official daily limit for Trial Reels. In practice, 3-9 per day is manageable and effective for testing. At Leslie M Lyon, we test 9 Trial Reels per day (3 topics x 3 variations each) as our standard content testing process. Quality over quantity – each variation should test a specific hypothesis about hooks, pacing, or format.


Instagram vs TikTok: The Definitive Guide to Choosing Your Hero Channel

Instagram vs TikTok: The Definitive Guide to Choosing Your Hero Channel

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Instagram vs TikTok: The Definitive Guide to Choosing Your Hero Channel

If you are serious about using social media trends to grow your business, you need to understand one thing: where trends start and where they should live permanently. And the answer surprises most entrepreneurs.

TikTok creates the trends. Instagram grows your business.

In this definitive guide, you will learn exactly why Instagram should be your hero channel even though TikTok sparks most viral moments online. You will also learn how indexing works, why Instagram impacts your SEO and Google visibility, and how choosing the right hero platform can transform your long-term growth.

Where Social Media Trends Start

Let’s be honest about where trends come from.
 Most trends start on TikTok. The platform has been ahead of the curve since day one, and every other platform has been playing catch-up ever since.

TikTok also offers the best ROI for creators using trend-based content. They have trend discovery, trend reports, trending sounds, and trend tools dialed in.

If you are not on TikTok at all, you are already behind when it comes to spotting what is about to take off.

So if trends start on TikTok, why is TikTok not your hero channel?

This is where the strategy flips.

Why Instagram Should Be Your Hero Channel for Trends

Here is the plot twist most entrepreneurs never see coming.
 TikTok is not being indexed by Google. Instagram is.

This means your content on Instagram becomes part of your long-term digital footprint. It helps build your visibility across Google search, improves how your brand is recognized by AI language models, and directly strengthens your SEO.

Your TikTok content does none of that.

Instagram indexing affects your business because:

  • Your Instagram posts can show up in Google search

     

  • Your content contributes to your online authority

     

  • New audiences can discover you through search

     

  • Google and AI get more data about what you teach and who you serve

     

This is massive for long-term growth. You are not just posting. You are building a searchable, discoverable digital library that works for you every day.

Instagram vs TikTok

The Smart Strategy: TikTok for Trends and Instagram for Growth

Here is the simple breakdown.

Use TikTok for:

  • Trend discovery

  • Fast testing

  • Understanding early traction

  • Research and inspiration

Use Instagram for:

  • Long-term reach

  • SEO value

  • Google visibility

  • Hero content

  • Brand authority

  • Strategic repurposing

When you watch TikTok for upcoming trends and publish your strongest content optimized for Instagram, you get the best of both worlds.

TikTok shows you what is working.
 Instagram helps your business grow from it.

How Instagram Indexing Works for SEO

Instagram indexing means Google is categorizing your content behind the scenes. Every post, caption, keyword, and topic can support your search visibility when aligned with search intent.

This influences:

  • How you rank for expertise topics

  • How easily new clients find you

  • Whether Google sees you as an authority

  • How AI tools like ChatGPT and Claude interpret your brand

Google is looking at your Instagram almost as closely as your website.
 This is why Instagram should be your hero channel for trends and content.

How to See What Google Has Indexed from Your Instagram

Here is a quick way to check your indexed content.

Go to Google and search:
 site:instagram.com/yourusername

If Google returns posts, those are the pieces of content currently indexed.
 If very few posts appear, you need to increase your:

  • Posting consistency

     

  • Keyword usage in captions

     

  • Engagement activity

     

  • Alignment with search terms your audience uses

     

This is one of the easiest ways to measure how your Instagram content supports your SEO.

Instagram vs TikTok: The Definitive Guide to Choosing Your Hero Channel
Instagram vs TikTok: The Definitive Guide to Choosing Your Hero Channel
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Instagram vs TikTok: The Definitive Guide to Choosing Your Hero Channel
Instagram vs TikTok: The Definitive Guide to Choosing Your Hero Channel
Instagram vs TikTok: The Definitive Guide to Choosing Your Hero Channel
Instagram vs TikTok: The Definitive Guide to Choosing Your Hero Channel
Instagram vs TikTok: The Definitive Guide to Choosing Your Hero Channel
Instagram vs TikTok: The Definitive Guide to Choosing Your Hero Channel

Real Results: How I Hit 2.5 Million Views in 7 Days Using This Strategy

Recently, I reached 2.5 million views in seven days using a trend-based workflow combined with authenticity and a hero platform strategy.

Here is exactly what I did:

  • I used TikTok to spot trends early

     

  • I adapted the strongest trends to fit my brand

     

  • I showed up as myself and kept the content real

     

  • I posted consistently on Instagram, my hero platform

     

  • I repurposed winning content across TikTok, Pinterest, Facebook, YouTube Shorts, and LinkedIn

     

This created visibility, reach, and audience growth without ads or complex posting schedules.

You do not need to go viral.
 You need clarity, consistency, and a strategy built for sustainable growth.

Instagram vs TikTok: The Bottom Line

TikTok is where trends begin.
 Instagram is where your business grows.

Use TikTok as your research tool.
 Use Instagram as your hero channel and long-term growth engine.

Businesses that win in 2026 and beyond will be the ones who understand this distinction and build their content strategy around it.

 

Check out the first in this series here: https://lesliemlyon.com/why-social-media-trends-are-essential-in-2026/

Next Step: Want Smarter Trend Strategy?

Subscribe to my newsletter Market Like a Lyon for biweekly strategy drops designed to help you grow with clarity, confidence, and a system that finally works.


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How to Find TikTok Trends Fast: A Practical Guide for Entrepreneurs

How to Find TikTok Trends Fast: A Practical Guide for Entrepreneurs

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How to Find TikTok Trends Fast: A Practical Guide for Entrepreneurs

If you are gearing up to use social media trends to grow your business in 2026, there is one thing you need to master: how to find trends quickly without getting sucked into an endless scroll.

You do not need hours on TikTok.
 You do not need to “stay up to date” daily.
 And you definitely do not need to waste time hoping the algorithm magically delivers inspiration.

Here is exactly how entrepreneurs can find TikTok trends fast, stay ahead of the curve, and use them strategically across every platform.

Use TikTok’s Trend Discovery Tools First

TikTok literally created a trend finder for you, and most creators still do not use it.

Where to Find It

  1. Open TikTok or Click Here
  2. Tap “Creative Center” or go to your profile click the three dashes in the upper right and go to Tiktok Studio, scroll down to inspo and start finding a trend you vibe with. 
     (You can also Google “TikTok Creative Center” and access it in your browser)
  3. Choose “Trends”
  4. Select one:
    • Songs
    • Hashtags
    • Creators
    • Videos

You will instantly see:

  • What is trending
  • How fast it is growing
  • What industries it works for
  • Whether it is rising or declining

This is the cleanest, most reliable trend intelligence available. No guessing. No rabbit holes. Just data.

Use Your For You Page as a Personalized Trend Forecast

Your For You Page is one of the best trend indicators because it customizes trends to your niche.

What to Watch For

Look for:

  • The same audio repeating, these audios will also be on instagram and are usually trending or about it.  

     

  • The same video format repeating

     

  • The same style or joke showing up across different creators

     

If you see something three times in ten minutes, it is an active trend.

Bonus:
 Your FYP often shows micro-trends relevant to your industry.
 If you are in real estate and suddenly see the same audio across multiple realtors, that is your green light. Now you just have to customize to your style.  This is fairly simple and if you lack creativity drop a few screenshots into chat and explain the trend and ask for ideas. 

Search TikTok for Trend Lists (Shortcut Most People Ignore)

Some creators track trends daily and share them for free. Use them.

What to Search:

  • “trending sounds”

  • “viral audio”

  • “trending now”

  • “trends this week”

You will instantly find curated trend lists that save you time and tell you what is hot today.

Let other creators do half the work for you.

Save Trending Sounds All Week Long

This is the step that makes everything effortless later.

As you scroll naturally:

  • Save trending sounds

     

  • Save formats you want to recreate

     

  • Bookmark ideas

     

Do not try to film in the moment.
 Do not break your workflow.

Just save it and move on.

When you sit down to batch your content, you will have a ready-made library of trend options already vetted by TikTok.

How to Find TikTok Trends Fast: A Practical Guide for Entrepreneurs
How to Find TikTok Trends Fast: A Practical Guide for Entrepreneurs
How to Find TikTok Trends Fast: A Practical Guide for Entrepreneurs
How to Find TikTok Trends Fast: A Practical Guide for Entrepreneurs
How to Find TikTok Trends Fast: A Practical Guide for Entrepreneurs
How to Find TikTok Trends Fast: A Practical Guide for Entrepreneurs
How to Find TikTok Trends Fast: A Practical Guide for Entrepreneurs
How to Find TikTok Trends Fast: A Practical Guide for Entrepreneurs

The Real Shortcut: Batch Record Your Trend Content

Most entrepreneurs waste time because they try to create trends one video at a time.

Batching solves everything.

Weekly Workflow

Friday (or your content day):
 Record 5 to 10 videos using the sounds you saved all week.

Then post:

  1. Instagram first (your hero channel)

  2. Repurpose everywhere else:

    • TikTok

    • Pinterest

    • Facebook Reels

    • YouTube Shorts

    • LinkedIn

One trend → several pieces of content → multiple platforms.

How Much Time Should You Spend Finding Trends?

  • Check TikTok Creative Center

  • Scroll your FYP

  • Save 3–5 relevant sounds

Thursday (10 minutes):

  • Search “trending sounds”

  • Re-check Creative Center

  • Save 3–5 more sounds

Friday:
 Batch record and schedule your content.

That is it.

No overwhelm.
 No burnout.
 Just consistent visibility.

Why This Works Better Than Scrolling for Hours

The creators winning with trends in 2026 are not the ones glued to their phones.

They are the ones who:

  • Use data

  • Work strategically

  • Batch record

  • Repurpose wisely

  • Choose a hero channel

  • Stay ahead of the trend curve with intention

You are not trying to “keep up.”
 You are trying to build a system.

This is the system.

Finding TikTok Trends Fast: Your Action Plan

Here is your full weekly trend routine in one place:

  • Check TikTok Creative Center

  • Scroll your FYP intentionally

  • Search “trending sounds”

  • Save relevant audio

  • Batch record content

  • Post on Instagram first

  • Repurpose everywhere else

Simple. Scalable. Sustainable.

Next Steps

To continue building your trend strategy, read the next two posts in this series:

Want weekly strategies that actually move the needle?
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Instagram Hero Channel Strategy, TikTok Trends Discovery, and Social Media 2026 Predictions

Instagram Hero Channel Strategy, TikTok Trends Discovery, and Social Media 2026 Predictions

with No Comment Newsletter

Instagram Hero Channel Strategy, TikTok Trends Discovery, and Social Media 2026 Predictions

I’m doubling things up with my emails/newsletters. I want to coordinate all my goodness into two longer newsletters per month. This will allow me to dive into some of the deeper topics and do a series which will allow for more details and depth.

Let me know if there are burning questions you might have…

This week’s Topics:

  • Why Insta Rocks
  • Where Trends Start
  • How to Find Them (if you’re not on TikTok already)
  • Social Media Set Up

Part 1: Why Instagram Should Be Your Hero Channel (Even Though TikTok Starts Trends)

Trends Aren’t Just for Dance Videos (And How They’ll Grow Your Business)

Hello [contact.first_name],

Let’s talk about social media trends because I know what you’re thinking: “That’s not for my business.”

Wrong.

Here’s why trends are one of the smartest moves you can make for your social media strategy. No really. And let me spell it out for ya.

1. Trends give you instant visibility.

When you use trending audio, the platform pushes your content harder. Period. Instagram and TikTok prioritize content that uses popular sounds because it keeps people on the platform longer. That’s how you get in front of people who’ve never heard of you.

2. Every trend works for every business.

“But I sell insurance/accounting services, trends don’t apply to me.”

They absolutely do. Every trend can be adapted. Take the success trend going viral right now: “Tell me you’re [profession] without telling me.” A lawyer can turn themselves walking into court into viral content with this trend. Accountants can do the same with tax jokes. Chiropractors can poke fun at people’s bad posture.

The trend gives you the format and the audio. You just adapt it to your reality. That’s what makes it work for ANY business.

3. Trends aren’t about being cringe. They’re about reach.

This is the big one. The algorithm rewards trend participation by pushing your content to people who don’t follow you yet. That’s how you break out of just reaching your existing audience.

If you’re not incorporating trends into your content strategy, you’re leaving reach on the table. Reach = growth.

Start with one trend this week. Adapt it. Post it. Watch what happens.

This week’s challenge: Pick one trend, adapt it to your business, and post it. Then tag me so I can see what you create!

Part 2: Where Trends Start (And Why Your Hero Channel Matters)

Where do trends come from?

90% of trends start on TikTok.

TikTok is the trendsetting platform and it is highly innovative. The best creator platform out there. And it’s where trends begin.

Instagram, YouTube, and others gravitate and copy ideas.

TikTok has been out of the top trending algorithm since day one, and every other platform has been playing catch-up since. If you’re not on TikTok, you’re seeing trends in second place.

So if all trends start on TikTok, why wouldn’t you make TikTok the origin point for most “viral” platforms?

Here’s the truth: TikTok is not being indexed by Google. Instagram is.

Your content on Instagram is being cataloged by search engines. It becomes part of your discoverability on your website and your newsletter on LLMs (ChatGPT, Claude, Perplexity, etc.).

TikTok content? Not part of that equation. It should be a part of your marketing ecosystem, no doubt about that.

This is why I tell everyone at least learn from channels:

Watch TikTok. See what the are and what when. Then use the screens seen by Instagram, so that you pick up the screens seen by Instagram, LinkedIn etc.

Your content on Instagram is being cataloged by AI, and it’s affecting your credibility.

Language learning models like ChatGPT, Claude, Perplexity, and others are indexing content from across the web to build their knowledge base. When someone searches for expertise in your niche, what comes up is determined by what AI can find, understand, and trust.

And right now, LinkedIn articles and Instagram content are one of the most powerful ways to establish your authority in these systems.

TikTok content? Not part of that equation. It should be a part of your marketing ecosystem, no doubt about that.

This is a big line. The algorithm rewards trend participation by pushing your content to people who don’t follow you yet. That’s how you break out of just reaching your existing audience.

So if all trends start on TikTok, why shouldn’t you make TikTok the origin point for most “viral” platforms?

Here’s the truth about social media as we close out 2025 and jump into 2026:

The algorithm isn’t the enemy. It’s handing you opportunities every single day through trends, audio, and discoverability. But only if you know how to use it.

Most businesses are still treating social media like a megaphone. Post and pray. Hope someone sees it. Wonder why nothing’s working.

That’s where I come in.

I’m Leslie, and I help businesses turn social media strategies into real, tangible engagement. I’m More specifically, I help busy business owners who are tired of posting into the void. Now’s the time to actually growing you.

I offer training for you and your team on:

  • How to spot trends early (and adapt them to your business)
  • Building a sustainable content machine that doesn’t burn you out
  • Using trends, SEO, and platform algorithms to your advantage
  • Creating an online presence that makes people stop, pay attention, and remember you when your new clients models like Chat GPT to write and trust contactable when you new clients need

Ready to level up?

If you’re tired of putting in the work on social but not seeing results, DM me “SOCIALS” and I can help you put your Instagram making group? Just reply “SOCIALS” and I’ll send you details.

And if you ever want that Instagram making group? Just reply “SOCIALS” and I’ll send it to you next.

See you in two weeks,

Leslie Lyon

Part 3: How to Find Trends on TikTok (Without Living on the App)

You don’t need to scroll TikTok for hours to stay on top of trends. Here’s how to find what’s working without it becoming a second job:

1. Use TikTok’s Trend Discovery Page

TikTok literally built a trend finder for you.

How to access it:

  • Open TikTok
  • Tap the “Creative Center” (you can also Google “TikTok Creative Center”)
  • Tap Trends, then choose Songs, Hashtags, Creators, or Videos

You’ll see real-time trending audio, how fast it’s growing, and what niches it works best for. This data is gold for deciding what trends to jump on.

2. Scroll Your For You Page with Strategy

Your FYP is a personalized trend forecast.

Look for:

  • The same song/format appearing
  • The same format (e.g., trending)
  • The same dynamic (e.g., trending)

When you see something 3 times in 10 minutes, that’s an active trend.

Bonus: Your FYP shows you trends relevant to your niche, which is more valuable than jumping on a random viral trend.

3. Search “Trending Sounds” or “Viral Sounds” in TikTok’s Search Bar

Type:

  • “trending sounds”
  • “viral beats”
  • “viral sounds”

Creators and trend pages come live for you daily. Quick, easy, done.

The Best Shortcut (The One Most Creators Don’t Use)

Save the sounds you see trending on your scroll throughout the week. Then when you batch record content, you already have a list of sounds that are actively working.

This keeps you ahead of the trend while saving you hours of hunting later.

Bottom line: Set aside 10 minutes twice a week to check the Creative Center and scroll your FYP. Save what’s relevant. That’s it. You’re now trend-ready without TikTok taking over your life.

Part 4: Here’s the Truth About Social Media as We Close Out 2025 and Jump Into 2026

The algorithm isn’t the enemy. It’s handing you opportunities every single day through trends, audio, and discoverability. But only if you know how to use it.

Most businesses are still treating social media like a megaphone. Post and pray. Hope someone sees it. Wonder why nothing’s working.

That’s where I come in.

I’m Leslie, and I help business owners and teams turn their social media into real, tangible engagement and revenue. But More specifically, I’m tired of posting into the void, frustrated by low reach, increase engagement, and revenue. But More specifically by Find growth optimizing the tools the platforms are already giving you.

I offer training for you and your team on:

  • Spotting and using trends strategically (without looking cringy)
  • Building a sustainable content system that doesn’t burn you out
  • Using trends, SEO, and platform dynamics to your advantage
  • Creating an online strategy that makes people remember you when they’re ready to buy

Ready to level up?

DM me “SOCIALS” and let’s build a strategy that actually works for 2026. Because here’s here’s Podcast’s 23.5 I trust confidence can help you put your trends dominate your social media in 2026.

And if you ever want that Instagram sticking going? Just reply “SOCIALS” and I’ll send it to you next.

See you in few weeks,

Leslie Lyon

Next newsletter we will be discussing:

  • Important Changes to 2026 Social Media Strategy
  • Multi-Generational Agency
  • Branding + Sales Friendly with Integrity

See you in two weeks, Leslie Lyon


Why Social Media Trends Are Essential in 206

Why Social Media Trends Are Essential in 2026

with No Comment Customer JourneyDigital MarketingInstagramSocial Mediasocial media trendsUncategorized

Why Social Media Trends Are Essential in 2026

If you’ve been ignoring social media trends because you think they’re just for influencers and dance videos, you’re leaving serious growth on the table. Trends aren’t a gimmick. They’re one of the most powerful tools for growing your reach, attracting new customers, and beating the algorithm in 2026.

Whether you run a real estate company, a law firm, an accounting practice, or any other business, trends can work for you. Here’s exactly why social media trends matter and how they can transform your organic reach.

Trending Audio Gets Algorithmic Priority

When you use trending audio on Instagram or TikTok, the platform pushes your content harder. Period.

Instagram and TikTok prioritize content that uses popular sounds because it keeps people on the app longer. Your video gets shown to more people simply because you’re riding that wave.

This isn’t a hack or a trick. It’s how the algorithm is designed to work. Platforms want people to engage with what’s popular, and when you participate in trends, you’re working with the algorithm instead of against it.

Every Social Media Trend Works for Every Business

“But I sell insurance/real estate/accounting services. Trends don’t apply to me.”

They absolutely do. Every trend can be adapted to any business or industry.

Take the Jackass trend going viral right now. People are using that iconic theme song to call out the wild, uncomfortable, or straight-up ridiculous parts of their industry:

  • A realtor can show themselves walking into a house with 47 cats
  • A lawyer can film themselves opening an email from that client
  • An accountant can document the shoebox of receipts a client just dropped off

The trend gives you the format and the audio. You just plug in your reality. That’s what makes social media trends work for ANY business.

Social Media Trends are Essential in 2026

Social Media Trends Unlock the Non-Follower Audience

This is the big one. The algorithm rewards trend participation by pushing your content to people who don’t follow you yet.

That’s how you break out of only reaching the same 200 people every time you post. Social media trends are how you get discovered by new potential customers who have never heard of you before.

When you use trending audio or participate in trending formats, you’re essentially getting free distribution to people outside your existing audience. That’s the entire point of organic growth.

Timing Social Media Trends Matters (But Not How You Think)

You don’t need to jump on a trend the second it starts. Actually, catching it on the upswing or even at its peak can work better for smaller accounts because that’s when the audio has maximum momentum.

Jump in when you see a trend 3 to 5 times on your feed, not when it’s brand new or completely dead.

Early adopters get credit for being first, but mid-cycle participants often get better reach because the trend has proven itself and the algorithm is pushing it hard.

Social Media Trends Build Relatability Faster Than Polished Content

Trends are inherently casual and human. When you participate, you’re showing up as part of the conversation, not above it.

People connect with businesses that feel like they’re in the mix, not just broadcasting perfectly curated content. Social media trends give you permission to be less perfect and more present.

This matters because today’s consumers want to buy from businesses they feel connected to. Trends help you build that connection faster than traditional branded content ever could.

 

Check out both Instagram and Tiktok Creators.

 

You Don't Need to Go Viral for Social Media Trends to Work

You can and should if your content is relatable. You might need outside eyes if you aren’t getting some viral posts.  HOLLER, I’m open to reviewing your socials with you.  

Even if your trend video gets 500 views instead of 50,000, you’ve likely reached 300 new people who’ve never seen your account before.

That’s 300 potential clients who now know you exist. Social media trends aren’t just about going viral. They’re about consistent discovery and steadily expanding your reach over time.

If you’re not incorporating trends into your content strategy, you’re leaving reach on the table. And in 2026, reach equals growth.

 

If you are curious what all we do here at LML, if it is digital we do it. 

Why Social Media Trends Matter: The Bottom Line

Social media trends give you:

  • Algorithmic priority and increased distribution
  • Access to non-follower audiences
  • A way to showcase your brand personality
  • Consistent organic growth without ad spend
  • Connection and relatability with your target audience

Start with one trend this week. Adapt it to your business. Watch what happens.

Next step: Learn which platform you should focus on for maximum SEO impact in our next post: [Instagram vs TikTok: Choosing Your Hero Channel for Trends]

Resourses: 

Instagram Creators: https://creators.instagram.com/

Tiktok Creators: https://www.tiktok.com/creators/

Social Media Algorithms: https://blog.hootsuite.com/social-media-algorithm/

How I Hit 2.5 Million Views in 7 Days (And What You Can Learn From It)

Social Media Trends 2026
Social Media Trends 2026
Social Media Trends 2026
Social Media Trends 2026
Social Media Trends 2026
Social Media Trends 2026

Let’s talk about results, because trends mean nothing if they don’t translate into traction.

Recently, I hit 2.5 million views in just 7 days, and it wasn’t luck, virality magic, or selling my soul to the algorithm. It came from a very intentional mix of:

1. Trend Strategy with Purpose

I didn’t just follow trends. I applied the right ones at the right time. I used trending formats, audios, angles, and timing that aligned with what my audience was already thinking about. Trends aren’t about copying. They’re about riding momentum with intention.

2. Radical Authenticity

I showed up as myself. Voice, personality, opinions, and all. People are not engaging with perfect content anymore. They are engaging with real humans. That alone can multiply your reach.

3. Trail Reels (My Secret Weapon)

I leveraged Trail Reels, which push your content out to non-followers. That means fresh eyes, new leads, and audience growth without boosting. If you aren’t using Trail Reels yet, you are missing one of the easiest organic visibility tools available right now.

4. Hero Platform Focus

Instagram is my Hero Platform. It is the place where my content hits hardest and where I show up the strongest. Instead of trying to be everywhere, I mastered one platform. Then I expanded.

5. Smart Repurposing

I took the winning content and repurposed it across all my channels:
TikTok
Pinterest
Facebook
Email
YouTube Shorts
LinkedIn
One piece of content became multiple touchpoints and massive visibility.

What You Can Take From This

You do not need virality.
You need clarity, consistency, and a strategy aligned with the platforms that carry the most weight for you.
Apply these steps and you will increase visibility without burning yourself out or posting 14 times a day.

Why My Marketing Works (And Why You Should Listen)

One of the reasons my strategy works so well, for me and for my clients, is that I’m not teaching theory. I have built, launched, and scaled five businesses in the last eight years.

Here is what that means:

1. I Understand Real World Pressure

Most marketing advice comes from people who have never worried about payroll, client churn, or doing everything alone or with a small team. I have lived it, more than once.

2. I Know What Drives Sales and What Doesn’t

Running businesses in different industries taught me exactly what moves people, what converts, and what is simply noise. My strategies come from experience, not guesswork.

3. I Have Tested Everything I Teach

Funnels, content systems, CRMs, branding, offers, ads. I have broken things, rebuilt things, optimized things, and refined every system I teach today.

4. I Do Not Believe in Overcomplication

When you have built multiple businesses, you learn very quickly that complexity kills momentum. Everything I teach is designed to be simple, repeatable, and profitable.

5. I Know How to Build From Zero

Starting from scratch repeatedly gives you the kind of clarity that no course can teach. You learn what matters and what doesn’t. You learn how to get traction fast. You learn how to build systems that do not fall apart.

That is why my marketing works.
It is built on real life, not “Instagram guru” theory.

Facebook
Twitter
LinkedIn
Reddit
Email
Pinterest

8 Pillare Marketing Eco System

The Marketing Ecosystem -8 Pillars

with No Comment 8 Pillars of Digital Marketing

1. Attract & Engage

Bring people into your world.

  • Social media (IG, TikTok, LinkedIn, YouTube, Pinterest)

  • SEO / blogs

  • PR / podcasts/webinars

  • Paid ads (visibility campaigns)

2. Capture & Convert

Turn attention into leads.

  • Lead magnets + freebies

  • Landing pages + opt-in forms

  • Quizzes, webinars, challenges

  • Low-ticket offers (tripwires)

3. Nurture Relationships

Build trust + authority.

  • Email sequences + newsletters

  • DM conversations

  • Private communities (FB groups, Slack, Circle)

  • Storytelling content (blogs, carousels, reels)

4. Book & Close

Turn leads into clients.

  • Sales calls / discovery calls

  • Sales pages + funnels

  • Evergreen webinars / video sales letters

  • Live launches or challenges

5. Paid to Perform

Scale visibility + conversion.

  • Facebook / Instagram ads

  • Google ads + retargeting

  • TikTok ads / Pinterest ads

  • Split testing + optimization

6. Deliver & Delight

Client experience = client retention.

  • Client onboarding flows (emails, welcome kits, portals)

  • Coaching, services, or DFY delivery

  • Weekly updates + milestone check-ins

  • Surprise & delight moments

7. Upsell & Cross-Sell

Increase lifetime value.

  • Advanced programs (VIP days, masterminds)

  • Product suites + bundles

  • Add-on services

  • Renewal pathways

8. Amplify the Love

Turn clients into marketers.

  • Testimonials + case studies

  • Referrals + affiliate programs

  • Client spotlights + social proof

  • Community building + alumni groups

Ecosystem

All 8 pillars connect. A healthy marketing system means your ecosystem works like a cycle: attract → capture → nurture → convert → deliver → upsell → amplify → back to attract.

 

Check out my more in depth delivery here. 


5 Stage Customer Journey

The 5-Stage Customer Journey for Small Business: Convert More Clients at Every Step

with No Comment Customer JourneyUncategorized

You might need more content but I promise what you for sure need is purpose behind the content. You need the right content at the right time with a purpose behind every piece. That is the entire point of a mapped and optimized customer journey.

If you are a coach, consultant, or service provider wondering why your reels, freebies, or email list are not producing real leads or sales, it is probably because your journey has missing links. The fix is simple. Five stages. One strategy. And a clear plan for what to say and where to say it.

Why the Customer Journey Is the Missing Link

Imagine your client experience like a GPS. If you do not know where someone is starting or how to guide them to a sale, they are going to stall or exit before they convert.

Most business owners go heavy on awareness but ignore the rest of the path. That is why you get stuck in the feast and famine cycle. With a smart journey map, you can create intentional pathways that move people from discovery to decision and from client to brand advocate.

 

More Information on the Customer Journey

Click Here

 

The Five-Stage Customer Journey Framework

1. Awareness

At this stage, people are discovering you for the first time. They are skeptical, curious, and overwhelmed by too many choices. Your job is to get their attention and immediately signal that you understand their problem.

What works here:

  • Reels that challenge common myths or frustrations
  • SEO blog posts and Pinterest content that expand your reach
  • Freebies that solve a small, specific problem and lead to your list
  • Content hooks like “Three reasons your content is not converting”
  • View all our products here

2. Consideration

Now your leads are comparing options. They are watching, lurking, and wondering if you are different than the rest. Your job is to make trust easy. This is where your authority and clarity need to shine.

What helps build trust:

  • A “Start Here” highlight or landing page that outlines who you help and how
  • Welcome email sequences with case studies and clear next steps
  • Testimonials, before and after examples, and proof of process
  • Strong DMs or comment replies that guide people to schedule a call
  • Our Services are all listed here

3. Decision

This is where most leads hesitate. They are interested but scared. Price, trust, and timing concerns come up. Your job here is to reduce risk, answer objections, and provide a clear next step.

Ways to support decision-making:

  • A low-ticket strategy session or audit they can try before committing
  • Carousel content that addresses fears like “I have been burned by agencies before”
  • A transparent “How We Work” page that outlines your process and pricing
  • A strong call-to-action that makes it easy to say yes

4. Loyalty

Once someone says yes, your work is just beginning. This is where you build long-term trust by delivering a standout client experience. You want new clients to feel supported, heard, and excited to stay.

How to create loyal clients:

  • A branded welcome kit or getting started video
  • A dashboard or tracker that shows progress and wins
  • Weekly updates and fast responses to client questions
  • A 30-day check-in to ask what is working and what they need next

5. Advocacy

Your happiest clients want to refer you, but they often do not know how. Your job is to make it easy to share their success and invite others into your world.

How to spark referrals:

  • An email asking for a testimonial with links and sample prompts
  • A Canva template they can share to Instagram stories or LinkedIn
  • A quarterly referral incentive or client spotlight feature
  • A follow-up that says, “Who else needs this and how can we thank you for the intro”

Discover what people are searching and what is trending. 

Meet Journey Genius

This is not theory. This is what Journey Genius does for you. It walks you through each stage of your customer journey, identifies your gaps, and tells you exactly what to create next.

It asks questions like

  • How do people find you

  • What makes them hesitate

  • What convinces them to commit

  • What keeps them coming back

  • What turns them into superfans

Then it gives you custom advice on what to post, how to automate, and how to turn cold leads into consistent sales.

Ready to Optimize Your Journey

Use this framework to audit your own customer path. Where are you strong. Where are you invisible. Fix that, and you will stop guessing and start converting.

Need help mapping it out. Journey Genius was built to guide you through it step by step. Let it do the heavy lifting so you can focus on what you do best.

Get Instant Access to My Customized GPT- Journey Genius