1. Attract & Engage
Bring people into your world.
- Social media (IG, TikTok, LinkedIn, YouTube, Pinterest)
- SEO / blogs
- PR / podcasts/webinars
- Paid ads (visibility campaigns)
2. Capture & Convert
Turn attention into leads.
- Lead magnets + freebies
- Landing pages + opt-in forms
- Quizzes, webinars, challenges
- Low-ticket offers (tripwires)
3. Nurture Relationships
Build trust + authority.
- Email sequences + newsletters
- DM conversations
- Private communities (FB groups, Slack, Circle)
- Storytelling content (blogs, carousels, reels)
4. Book & Close
Turn leads into clients.
- Sales calls / discovery calls
- Sales pages + funnels
- Evergreen webinars / video sales letters
- Live launches or challenges
5. Paid to Perform
Scale visibility + conversion.
- Facebook / Instagram ads
- Google ads + retargeting
- TikTok ads / Pinterest ads
- Split testing + optimization
6. Deliver & Delight
Client experience = client retention.
- Client onboarding flows (emails, welcome kits, portals)
- Coaching, services, or DFY delivery
- Weekly updates + milestone check-ins
- Surprise & delight moments
7. Upsell & Cross-Sell
Increase lifetime value.
- Advanced programs (VIP days, masterminds)
- Product suites + bundles
- Add-on services
- Renewal pathways
8. Amplify the Love
Turn clients into marketers.
- Testimonials + case studies
- Referrals + affiliate programs
- Client spotlights + social proof
- Community building + alumni groups
Ecosystem
All 8 pillars connect. A healthy marketing system means your ecosystem works like a cycle: attract → capture → nurture → convert → deliver → upsell → amplify → back to attract.
Check out my more in depth delivery here.
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