E-Commerce Solutions
WooCommerce WordPress Websites & E-Commerce Marketing
At Leslie M Lyon, we understand the nuances of e-commerce websites and how to turn browsers into buyers. We build WooCommerce WordPress websites that don’t just look beautiful—they’re conversion machines designed to drive sales. From strategic store design and user experience optimization to abandoned cart recovery and product page SEO, we handle every aspect of your e-commerce success. Whether you’re launching your first online store or need to overhaul an underperforming site, we combine technical expertise with proven e-commerce marketing strategies to help you scale profitably. Your online store should be your best salesperson—let’s make it work that way.
Your Online Store Should Print Money (Not Just Look Pretty)
Got products to sell? Cool. But here’s the question: Is your online store actually selling them?
Too many e-commerce sites look great but convert terribly. Beautiful product photos, slick design, zero sales. Why? Because looking good isn’t enough. Your online store needs to build trust, eliminate friction, and make buying as easy as humanly possible.
That’s what we do.
WooCommerce: The Smart Choice for E-Commerce
We specialize in WooCommerce—the most powerful, flexible e-commerce platform built on WordPress.
Why WooCommerce?
- You own your store. No monthly platform fees. No transaction cuts. Your store, your rules.
- Infinitely customizable. Want a custom feature? We can build it. No limitations.
- SEO-friendly. Built on WordPress, the most search-engine-friendly platform on the planet.
- Scalable. Whether you’re selling 10 products or 10,000, WooCommerce grows with you.
- Cost-effective. Lower overhead means more profit in your pocket.
Shopify might be easier out of the box, but WooCommerce is better for businesses that want control, flexibility, and long-term growth.
Our E-Commerce Website Design Process
1. Store Strategy & Planning
Before we touch a single line of code, we need to understand your business:
- What are you selling, and who’s buying it?
- What’s your competitive advantage?
- What’s your pricing strategy?
- How will you handle shipping and fulfillment?
- What payment methods do your customers prefer?
2. User Experience Design
E-commerce UX is different from regular website design. We optimize for:
- Fast product discovery (filters, search, categories that make sense)
- Trust signals (reviews, testimonials, security badges, return policies)
- Persuasive product pages (high-quality images, compelling copy, clear CTAs)
- Frictionless checkout (as few steps as possible, guest checkout, multiple payment options)
- Mobile optimization (most shopping happens on phones now)
3. Development & Integration
We build your store with:
- Custom design that reflects your brand
- Fast load times (slow sites kill conversions)
- Secure payment processing (SSL, PCI compliance, trusted payment gateways)
- Inventory management (automated stock tracking, low stock alerts)
- Shipping integrations (USPS, FedEx, UPS, DHL, or custom rates)
- Tax calculations (automated based on location)
- Email automation (order confirmations, shipping notifications, abandoned cart recovery)
4. Testing & Optimization
Before launch, we test everything:
- Every product can be added to cart
- Checkout process works flawlessly
- Payment processing is secure and smooth
- Shipping calculations are accurate
- Email notifications are sent correctly
- Mobile experience is perfect
5. Launch & Training
Your store goes live, but we don’t disappear. We train you on:
- Adding and managing products
- Processing orders
- Handling refunds and returns
- Reading analytics and sales reports
- Running promotions and discounts
- Managing inventory
E-Commerce Marketing Services
Building a great store is step one. Driving traffic and sales is step two.
Search Engine Optimization (SEO)
Product Page Optimization Every product page is optimized for search with keyword-rich titles, descriptions, and metadata.
Category Pages Turn category pages into SEO powerhouses that rank for high-intent search terms.
Content Marketing Blog posts, buying guides, and educational content that attract organic traffic.
Paid Advertising
Google Shopping Ads Get your products in front of people actively searching to buy.
Facebook & Instagram Ads Retargeting, lookalike audiences, and dynamic product ads that drive sales.
Email Marketing
Abandoned Cart Recovery 70% of shoppers abandon their carts. We bring them back with automated email sequences.
Post-Purchase Sequences Turn one-time buyers into repeat customers with strategic follow-up emails.
Promotional Campaigns Launch new products, run sales, and clear inventory with targeted email campaigns.
Conversion Rate Optimization (CRO)
A/B Testing Test different product pages, checkout flows, and promotional strategies to find what converts best.
Analytics & Heat Mapping See exactly where customers are dropping off and fix the friction points.
User Experience Improvements Continuous optimization based on real customer behavior.
Social Media Marketing
Shoppable Posts Turn your Instagram and Facebook feeds into storefronts with shoppable posts and product tags.
Influencer Partnerships Strategic collaborations that introduce your products to new audiences.
User-Generated Content Encourage and showcase customer photos, reviews, and testimonials.
E-Commerce Features We Implement
Essential Features
- Product variations (size, color, material, etc.)
- Advanced search and filtering
- Customer reviews and ratings
- Wishlist and favorites
- Related products and upsells
- Discount codes and promotions
- Multiple payment gateways
- Automated tax calculations
- Flexible shipping options
- Order tracking
- Guest checkout
- Account creation and login
Advanced Features
- Subscription products
- Membership sites
- Product bundles
- Pre-orders and backorders
- Multi-vendor marketplace
- Custom product builders
- Live chat support
- Loyalty programs
- Referral programs
- Multi-currency support
- International shipping zones
E-Commerce Platforms We Work With
While we specialize in WooCommerce, we also work with:
- Shopify (for clients who prefer hosted solutions)
- BigCommerce
- Custom e-commerce solutions (when you need something truly unique)
We’ll help you choose the right platform for your specific needs, budget, and growth goals.
E-Commerce Maintenance & Support
Launching your store is just the beginning. We offer ongoing support for:
- Security updates and patches
- Regular backups
- Performance optimization
- Product uploads and management
- Design tweaks and improvements
- Troubleshooting and bug fixes
- Feature additions
- Marketing strategy adjustments
E-Commerce Success Stories
The Problem Most Online Stores Face:
- Low conversion rates
- High cart abandonment
- Poor mobile experience
- Slow load times
- Complicated checkout
- Lack of trust signals
- Weak product descriptions
- No marketing strategy
The Results Our Clients See:
- Higher conversion rates
- Increased average order value
- Lower cart abandonment
- More repeat customers
- Higher search rankings
- Better customer reviews
- Increased brand loyalty
- Sustainable, profitable growth
Who This Is For
This is perfect if you:
- Want to sell products online but don’t know where to start
- Have an outdated e-commerce site that needs a complete overhaul
- Are on a platform that’s limiting your growth
- Need help driving traffic and sales to your store
- Want to scale your online business profitably
This is NOT for you if:
- You’re looking for the cheapest option available
- You expect overnight success without putting in the work
- You’re not willing to invest in proper marketing
- You want a “set it and forget it” solution
Investment & Timeline
Timeline: 6-12 weeks depending on store complexity Investment: Custom quote based on number of products, features, and integrations
E-commerce done right isn’t cheap. But it pays for itself when your store actually converts visitors into customers.
Ready to Build an Online Store That Actually Sells?
At Leslie M Lyon, we understand the nuances of e-commerce websites and how to turn browsers into buyers.
Let’s build you an online store that looks amazing, performs flawlessly, and drives real revenue.
Contact us today to discuss your e-commerce project.