The two social media strategies every business should have
Two Accounts. One Strategy. Twice the Growth.
Most businesses treat social media as a single entity, one account, one voice, one feed. The brands growing fastest right now are doing something different. They’re running two strategies simultaneously, and doing it intentionally.
One account for the business. One for the founder.
Your business account is your brand. Polished, consistent, built to convert. Your founder account is your story. The personality, the opinions, the human being behind the logo.
These aren’t competing accounts. They’re complements.
People don’t buy from businesses anymore. They buy from people they know, like, and trust. But they also want proof the business is credible. Two accounts let you deliver both without forcing either one to carry the full weight.
Cross-posting and collaborations are where the growth happens. When you cross-post between accounts, you introduce each audience to the other. When you collaborate, both accounts gain visibility and the algorithm rewards both. One post. Two audiences. One growing community.
If you’re only running one account, you’re doing half the work for half the result. Let your audience see the full picture, the brand they can trust and the founder they want to follow.
My favorite case study to date!
A Caribbean real estate company came to us five months ago with a problem most businesses quietly accept as normal, they were posting consistently and nobody was closing from their social media.
Their 90-day baseline told the story: 5,967 total views, 2,497 accounts reached, and a trickle of 23 new followers in a single month.
Today that same account just crossed 1.96 million views on a single reel.
No paid promotion. No influencer partnerships. No viral luck.
Just a tested content strategy built on our Instagram Trial Reels Viral Framework – and five months of executing it.
Here is what changed in 30 days once the framework kicked in:
Views jumped from 5,967 to 540,073
Accounts reached grew by 6,772%
1,058 new followers in one month
Facebook cross-posting added 2 million more views and 5,321 new followers – a 16x growth in net followers
271 Agent Referrals in less than 5 days
That is what a tested strategy does. It does not leave results to chance.
If your Instagram is active but invisible, this is the framework that changes that. We use Trial Reels to test content with cold audiences before building your strategy around it – so when you commit to a content direction, you already know it works.
The full case study is coming to the website soon. In the meantime, if you want to know what this could look like for your business, let’s talk.
Do you have a system in place to handle 271 Referrals? I built that too!
I’m currently offering a FREE Strategy Session. BOOK HERE!
Fractional CMO what is it and who needs one.
If you’ve been wondering whether your business needs serious marketing leadership but can’t justify a six-figure executive salary, you’re asking the right question.
The answer might already exist, and it’s called a Fractional CMO.
We’ve built out a full resource library to help you understand exactly what this role looks like, what it costs, and whether it’s the right move for your business right now.
Start here:
What Does a Fractional CMO Actually Do? It’s more than strategy decks and big ideas. Here’s what the role really looks like inside your business. [Read More]
How Much Does a Fractional CMO Cost? Pricing ranges vary widely. Here’s what drives the difference and what you should expect to pay. [Read More]
5 Signs Your Business Is Ready for a Fractional CMO Not every business is at the right stage. Here’s how to know if the timing is right for you. [Read More]
Fractional CMO hiring guides Everything you need to know to hire right for your company. [Read More]
You are the magic the world needs, especially in your business you fuel it. How do you feel about what you are feeding your business and yourself.
Leslie Lyon
p.s. If you have a question, those are my absolute fav and that is how I literally make most of my content from FAQ’s.
Leave Your Comment